Canon India exhibits ground breaking technology at Broadcast India Show 2019

Launched the “Sumire Lenses” – a prime PL series Cinema lenses

by Priya Jadhav

Mumbai, October 17^th 2019: Canon India, one of the leading players in the imaging space, unveiled the Cinema Prime lens series called ‘Sumire Prime’ at a leading industry platform, Broadcast India Show 2019. Held at the Bombay Exhibition Centre, Goregaon, Mumbai from 17^th to 19^th October 2019, the Broadcast India Show is one of the most leading platform that showcases next-gen broadcast technology. With the ever evolving media and entertainment sector driven by television broadcasting, distribution, film, print, radio, advertising and digital; this exhibition showcases faster, easier and more creative ways of working for the industry.

Inaugurated by Mr. Kazutada Kobayashi, President & CEO, Canon India and Mr. C Sukumaran - Director, Consumer System Products Division and Image Communication Products Division, the Canon stall showcased a wide array of Cinema EOS range as well as professional video cameras. The highlight of the exhibit was Canon’s new Sumire PL Prime series of fixed-focal-length cinema lenses that achieve beautiful skin tones and artistic image rendering. It comes with an interchangeable PL mount, featuring fast T stop values.

Speaking about Canon’s participation in Broadcast India Show 2019, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd. said, “At Canon, we are constantly looking at avenues to further promote the imaging culture in the country. As one of the most reputed and premium platform for the broadcasting and cinema industry, Broadcast India Show has always provided us with an arena to demonstrate our expertise and interact with existing and potential customers. The overwhelming response received during the previous years has motivated us to further continue our efforts in bringing forth innovative products and services to our customers. In our constant endeavor to always delight the customers, this year, we announced the Sumire Lenses, a prime series of fixed focal length cinema lenses for PL mount cameras. We look forward to enhanced customer participation in the show, thereby aiming to connect and collaborate with more audience and drive greater visibility for the brand.”

Sharing his thoughts, Mr. C Sukumaran - Director, Consumer System Products Division and Image Communication Products Division said, “Broadcast India Show has always provided us with an opportune platform to interact with the audience and gauge first hand feedback from them. This year the highlight of our stall will be ‘Sumire Prime’ lenses, intended to inspire creativity within the motion picture production industry. Sumire lens is compatible with any PL mount cinema cameras equipped with a 35mm full-frame format sensor including selective Cinema EOS cameras like Cinema EOS C300 Mark II PL, C700 PL & C700 FF PL cameras. Supporting an 11 blade iris ensures soft bokeh subtly modifying the textural renderings of the human facial close-up, giving customers the best video capturing capabilities possible. Through this series we hope to provide filmmakers and cinematographers the power to add gentle and artistically pleasing effect to their stories. Additionally, it is a matter of pride to share that our Cinema EOS C700 FF camera has been used along with Cinema lenses for shooting the upcoming movie ‘Mai Ghat’.”

The launch was also graced by the production team of Alchemy Vision Workz including the Director – Mr. Ananth Mahadevan, DOP – Mr. Alphonse Roy, Producer – Ms. Mohini Gupta and lead actor – Ms. Usha Jadhav of the famous upcoming film ‘Mai Ghat’ to be released soon. The other two Cinema EOS ambassadors Mr. Sumer Verma and Mr. Mazhar Kamran were also part of the stall inauguration.

Canon also showcased their complete range of Cinema cameras from Full HD to 5.9K starting from Cinema EOS C100 Mark II, Cinema EOS C300 Mark II, Cinema EOS C200 and their flagship main stream Cinema EOS C700 FF. Along with that, they also displayed their Professional video cameras range including XF705, XA55, XA40, XA11 and XA 405 and plethora of Cinema zoom lenses, cinema block lenses and Cine servo lenses.

Brief Detail on the new Sumire Prime lenses:

Key highlights of Sumire Prime lenses

• Beautiful skin tones and textures
• Soft and natural bokeh
• Uniform color balance
• Artistic Image rendering

There are total of 7 lenses under Sumire Prime PL Mount

• CN-E14mm T3.1 FP X
• CN-E20mm T1.5 FP X
• CN-E24mm T1.5 FP X
• CN-E35mm T1.5 FP X
• CN-E50mm T1.3 FP X
• CN-E85mm T1.3 FP X
• CN-E135mm T2.2 FP X

The seven new lens models that make up the Sumire Prime series employ such optical technologies as large-diameter aspherical lens elements and low-dispersion glass placed in a proprietary optical arrangement that realizes artistically pleasing image rendering while subjects maintain a sense of solidity. In contrast to Canon’s series of fixed-focal-length lenses for the EF mount, which are characterized by their high levels of sharpness, the PL-mount Sumire Prime series is characterized by beautiful, impressive image rendering that realizes a blurring of the out-of-focus areas that spreads softly into the background to achieve a delicate separation of the subject. What’s more, through the warm tones shared by both series, the lenses make possible video expression with soft, natural rendering of human subjects.

3 Sumire lens in PL mount to be showcased during the Broadcast India Show are:

• CN-E24mm T1.5 FP X
• CN-E35mm T1.5 FP X
• CN-E50mm T1.3 FP X

About Canon Group: Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 was the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 376 subsidiaries all over the world, supported by 197,776 employees. (Data as of December 31, 2017)

About Canon India: Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon India till date has opened over 250 retailer stores accredited as “Image Square” across 100+ cities in the country. Canon India’s service reach extends to over 579 towns covering 18,150 PIN codes across India - which comprises of 300 Camera collection points, 16 Camera repair centers, 258 Printer repair centers, 191 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of October 1, 2019).

In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double-digit growth.