Kinder Joy introduces ‘Kids Gifting’ on Diwali

by Priya Jadhav

Mumbai: Kinder Joy, the confectionery brand of Ferrero Group, the world’s leading manufacturer of chocolate and confectionery products, today announced the launch of its kids’ focused Diwali campaign #KhaoKheloKhushRaho. The campaign signifies the pure moments of joy, cherishing the family togetherness during Diwali with something tasteful for kids to enjoy. It is a first-of-its-kind initiative which revolves around the concept t of kids gifting during festivals, spreading happiness in a child’s life.

Building on the kids’ excitement during festivals, the campaign beautifully captures the rituals and traditions of an Indian family during the auspicious occasion of Diwali where the kids seek blessings from elders and they reciprocate it with a unique blessing of ‘Khao, Khelo, Khush Raho’ – the special blessing which excites them as they get Kinder Joy as a Diwali gift.  As the kids relish the bite of milky cream with crispy wafer and assemble the surprise toys, the mother shares her belief for Kinder Joy and spreads the message of real happiness with Kinder Joy which is their special festive gift on Diwali.

Since years Kinder Joy has been assuring parents with its superior quality and innovative egg-shaped treat as it undergoes close to 200 quality parameters during the production process. The unique combination of a chocolate and a surprise toy creates loving and affectionate moments for the family to share, creating joy and discovery every time. This festive season, the rich quality of Kinder Joy is packed in Diwali special packaging for the first time and is priced at INR 75, INR 140 and INR 220. The INR 220 pack has a special Rangoli stencil for kids included in the pack to encourage kids to learn and participate in the rituals of Diwali.

The Kinder Joy spokesperson of Ferrero India said “Festivals are equally exciting for kids as much as it is for adults. Taking this thought into consideration, we aim to spread happiness by emphasizing on kids gifting during the festive season. Kinder Joy is positioned as a special treat for kids and our latest campaign not only highlights this yummy snack for kids but also acts as an ally for the mother to pass on the Diwali rituals to her kids.”   

After years of creating compelling stories with innovative marketing strategies, Kinder Joy will launch the festive campaign with the new TVC.  With the aim to act as an ally for mothers to impart knowledge to their kids on the significance of Diwali rituals and traditions, a special campaign in form of ‘Tyohaar Tales’ will be promoted on the digital platform. It will narrate the stories in an entertaining and kid-friendly way – ‘Why Marigold flower is synonymous with all Indian celebrations’; ‘ importance of Diyas during the festival of lights’ ; ‘why house cleaning is significant in Diwali’ and so on.

#KhaoKheloKhushRaho is a 360-degree campaign that will be leveraged on TV, OOH, digital, and on-ground activations. The campaign will be launched across key social media platforms of Youtube, Facebook and Instagram.