Minimal Statements From CaratLane For Your Festive Celebrations

by Priya Jadhav

Jewellery is meant to be an extension of one’s self. Every woman is  attracted towards minimalistic jewellery pieces that are multipurpose, practical and perfect for everyday use.

For the past several years, where jewellery’s concerned, dainty pieces have been favored over the rest. Whether worn solo to match a minimalist wardrobe or stacked up to create a bolder look, everyday rings, necklaces, and bracelets have reigned supreme.

CaratLane’s diverse roster offers timeless pieces of simplicity in its purest form. All of the pieces are crafted with 18K Gold, their newest festive collection - Ombré is available on their website starting from INR 17,500/-

For an ultra-romantic effect, opt for dual toned statement earrings. If you’re drawn to classic pieces but appreciate a so-now spin, modern rose gold Jewellery with studded  coloured diamonds is continuing to be one of the biggest trends from delicate strands to natural, baroque styles.

Talking about the festive collections, Pradnya Mhaske, Head - Design and Merchandise, CaratLane said, “With designs that are crafted Crafted with a refreshing and courageous objective, we at CaratLane are set to make beautiful jewellery accessible, affordable, and forever wearable. With the upcoming new collections launched just in time for the festivities, we hope to provide the finest of designs that are intricately crafted with finesse, for our customers.”

CaratLane - a Tanishq partnership, India’s first omni-channel jewelry brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewelry accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewelry which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewelry and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewelry brand.

CaratLane is also known for its signature jewelry-buying experience across all platforms. Along with the website, which is India’s largest online jewelry destination, CaratLane, has over 67 brand stores across the country. The stores bring the seamless jewelry buying experience with no barrier access to all jewelry, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewelry buyers in the country, where customers can book an appointment, get their desired jewelry delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewelry buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 25% over retail costs to customers, while continuing to give the best quality. Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire.