Haier introduces new range of exquisite dual zone wine cellars in India

by Priya Jadhav 

·         Haier’s new range of dual zone wine cellars comes with innovative features to store red and white wines at ideal temperatures

·         The elegant design of the wine cellars adds a dash of finesse and class to the modern home spaces

New Delhi, 30 October, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years, introduced its new range of classic dual zone wine cellars- WS-137GDAI and WS-53GDAI to elevate the taste of wine connoisseurs in India. The new Haier wine cellars are equipped with state-of-the-art-design, to store reds and whites in an ideal environment for perfect preservation and ageing of vintage wines.

The wine cellars have a capacity to store up to 137 and 53 bottles respectively and are controlled with separate temperature modes that are ideal for maintaining the taste and texture of red and white wines.

Designed with premium aesthetic sense, the new high-end wine cellars are packed with innovative technologies that have been introduced keeping in mind the Indian weather and climate. The intelligently designed interior LED lighting system not only consumes less energy but also helps to maintain a perfect ambient temperature in the wine cellars. The internal LED display is also equipped to regulate the temperature between 4 to 18 degrees, which is conducive to preserving the wine quality.

With an in-built anti-vibration system in the wine cellars’ compressor, the noise and micro vibrations are neutralized which otherwise prove harmful in maintaining the longevity of the classic wines. The anti- UV-protected glass door in it prevents UV rays from coming into contact with the wine hence, keeping the taste intact for a longer period of time while avoiding the unpleasant aroma. It further enables the aging process of wines to naturally take place and hence, reduces the redox potential.

Ensuring ease of accessibility for the consumers, Haier has also introduced wooden shelves that are designed to limit moisture and slide out easily. Exquisite features like a sleek and elegant LED display and supreme quality wooden shelves perfectly complements the décor of a modern house while creating a niche for itself. The wine cellars display a perfect amalgamation of innovation and design thereby ensuring a special experience for oenophiles in India.

Commenting on the launch of the new wine-cellar, Mr. Eric Braganza, President Haier India said, “With wine drinking gaining popularity in India, high-end wine cellars are carving a strong niche for themselves in the domestic market. With our newly crafted dual zone wine cellars, we want to create a unique experience for our consumers that complements their lifestyle. Introducing innovation in all our products is of major priority for us at Haier. We are delighted to further strengthen our product line up with this new product, thus living up to the brand promise of ‘Inspired Living’.

The new Haier wine-cellars- WS-137GDAI and WS-53GDAI are available in classy Silver and Black colours with a refined metallic finish.

WS-137GDAI |Priced at INR 125000

WS-53GDAI |Priced at INR 47000