Focus Softnet and Rosoft

Focus Softnet and Rosoft announces Strategic Business Alliance

The Small and Medium Enterprises (SMEs) in India commands a mindboggling 22% share in our country's GDP with more than 70 millions employed across the SME category. The SME's achievement over the last st nd rd 5 decades was possible with 1 , 2 or 3 generation entrepreneurship with a legacy passed on from generations. Globalization was one of the prime reasons for motivating the SMEs to take their business performance to a level that can compete with multinational, but one area that SMEs fell short was financial constraints in adding technological innovation that will give a Global standard output.

Each business in the SME space is unique in its own way with its own set of operating practices, systems and processes, management styles and thought process. It is this divergence that makes the segment so vibrant and dynamic, and yet, challenging to cater to. In this challenge lies the opportunity to cater to the vast and untapped SME segment of India, one which Rosoft and Focus have joined hands to address.

“Focus Softnet”and “Rosoft” – Strategic Business Alliance announced today would exclusively cater to SME sector with an offer for one – stop – solution for all their IT needs ranging from e-Business services like Static Website, e-Comm. Shopping Carts, Inventory based Online Shopping, Mobile Applications, SEO/ SMO, Social Media Marketing and end to end Business process re-engineering services. It is essentially an X-ray of an organization's processes to best diagnose their technological needs. What makes the association 'a oneof- its kind' is the ability to offer Business Process Re-engineering, e- Business plus ERP services to the clients at a price affordable to the SME segment, with a vision of “Empowering the Indian SME sector to build a more comprehensive business ecosystem”.

The demand for ERP solutions is continuously increasing for SME's in India and currently, most of the successful ERP products available in the market are international, custom built to suit Indian markets, which are more expensive and beyond the reach of SME's. Today mid-sized organizations across various industries in the SME space are realizing the significance of an ERP investment in business. However, SMEs look for solutions that are inexpensive, highly customizable, quick and easy implementation, and low maintenance.

The Rosoft – Focus solution also requires minimum investment in training needs. Speaking on the occasion, Bhattacharya, Chairman – Rosoft opined that, “Our vision is to make our own Indian business partner strong enough to compete with Global players and I am sure the business intelligence of Focus Softnet and Rosoft at affordable price, will boost the SMEs growth in India.”

According to Ali Hyder, CEO, Focus Softnet, the company's tag line 'Solutions That Move Business', says it all. They have been instrumental in automating SMEs for past 20 years with innovative technologies and continuous R&D to deliver state-of-art applications Rosoft and Focus Softnet Strategic Business alliance will create a platform that will ensure best possible IT Business solutions available for SMEs at an affordable price and become an integral part of SMEs growth in India.