Lifestyle & Adventure comes to the Heart of Mumbai. Opens a new ISUZU Brand Showroom at Nariman Point

by Priya Jadhav

30 September, 2019 – Mumbai: A perfect blend of lifestyle and adventure comes to the heart of Mumbai to satiate the pursuit of young and vibrant Mumbaikars. ISUZU, the manufacturer of world-renowned lifestyle & adventure pick-up – V-Cross and India’s leading specialty coffee company, Blue Tokai Coffee Roasters, have come together to brew a sense of liberation from the monotony. Here is the ISUZU Brand Showroom, to be popularly known as ISUZU Café, set amidst the upscale South Mumbai neighbourhood of Nariman Point, offering a whole new experience of ‘ISUZU life’ in a café setting.

This brand showroom of ISUZU in South Mumbai, depicts the ‘celebration of a lifestyle’ that encapsulates travel, adventure & exploration woven into versatile machines like the V-Cross and mu-X. Internationally these vehicles have carved a niche for themselves, thanks to the sheer enthusiasm they offer with their versatility and performance. Located on the ground floor of the CR2 Mall in Nariman Point, this brand’s touch-point will connect with every age group - from young budding enthusiasts, businessmen who stand out or to a family which seek the best of both worlds. 

The ambience is relaxed, and easy-going. One can walk in to enjoy freshly brewed coffee made with the finest Arabica beans, sourced from single-estate farms across the country.  

The ISUZU Brand Showroom is a place for conversation and designed to rejuvenate those who need to break away from their routine. The café will permanently showcase the ISUZU D-MAX V-Cross and mu-X Sports Utility Vehicle and one can touch and feel these machines and can take a test drive too.  

About Isuzu Motors (India): Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Lifestyle and Adventure Pick-up and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups – S-CAB and Regular Cab, for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.

Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. An ISO 9001:2015 certified company, Isuzu Motors India is committed to providing products and services of the highest level of quality to ensure customer delight.

The company has dedicated dealer touch-points, conveniently located in 45 locations across the country.

About Blue Tokai: Blue Tokai Coffee Roasters was launched in 2013 and sources, roasts and brews India’s best coffee. It works directly with 14 farms across the south of the country to source the highest quality Arabica beans which are roasted at their in-house roasteries and brewed across 26 cafes across the country.

Blue Tokai is India’s largest speciality coffee company having delivered more than 300,000 kgs of coffee to customers all across the country. They are committed to ensuring the highest quality brew in every single cup, and use industry-leading equipment and globally standardised processes to ensure every batch is perfectly profiled, roasted and cupped before being served to customers.