THE BODY SHOP – GLOBAL ICONIC BEAUTY BRAND INTRODUCES ACTRESS SHRADDHA KAPOOR AS THE NEW BRAND AMBASSADOR OF THE BODY SHOP INDIA

 -ANNOUNCES & UNVEILS THE FIRST EVER BRAND TV 

COMMERCIAL- 

by Priya Jadhav

Mumbai,September 2019: The Body Shop, the Global Iconic & Ethical Beauty Brand introduced Bollywood's millennial icon SHRADDHA KAPOOR as its new face in India. Known for her wide-ranging film choices, all round talent, strong support of environmental causes and animal rights, the Bollywood actress has embarked on this new journey with The Body Shop India as its new Brand Ambassador.

Shraddha Kapoor gracefully represents The Body Shop's values of natural, ethical and sustainable beauty, while bringing to life the brand belief that beauty is an active outward expression of everything you like about yourself. A keen and ardent champion for the environment, Shraddha's strong support of the Save Aarey Forest campaign has inspired many young fans, women and girls to raise their voices for this cause. Her active advocacy of environmental and social causes makes Shraddha Kapoor a perfect fit for The Body Shop India.

At the announcement event, The Body Shop also unveiled another milestone in its global journey - the Launch of a Television Commercial in India. This is The Body Shop's first ever Television Commercial in the history of the brand's existence, worldwide, demonstrating the brands commitment to reaching across to consumers across the length and breadth of India. Starring Shraddha Kapoor, the TVC represents the brand values of natural, clean, cruelty free beauty for the modern young consumer. Going live across TV channels this week, The Body Shop's first ever TVC features the British Rose range of Bath and Body products which is the best-selling and most favoured range in India.

At the launch, Shriti Malhotra, CEO, The Body Shop India said, “The Body Shop welcomes the vibrant and multi-talented Shraddha Kapoor as The Body Shop India's Brand Ambassador. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Shraddha is a natural choice for The Body Shop's values of beauty and activism. She personifies the seamless amalgamation of natural beauty, empowerment, hard work and passion to make a positive difference for our planet and its people.”

“An elated Shraddha Kapoor, Brand Ambassador, The Body Shop India commented, “The Body Shop is a brand that believes that everyone is beautiful, and fights for a greener, kinder, better world every day. I am overjoyed to have the opportunity of representing this brand and lend my voice for causes that actually matter. I look forward to being a part of The Body Shop and together partner for a more beautiful world inside-out.”

She added, “I am also very excited for the new The Body Shop TVC. It resonates and echoes The Body Shop values with a meaningful message and I am thrilled to be a part of this milestone in the brand's history.”

Mr. Russell de Chernatony, APAC Franchise Account Manager, The Body Shop APAC said, “Shraddha Kapoor is the perfect fit for The Body Shop as she represents today's young, confident and strong Indian woman who is sociable, empathetic and is always striving to contribute meaningfully to her society. We welcome Shraddha in The Body Shop family with our hearts wide open and we look forward to a fruitful association with her.”

For the past 43 years, The Body Shop has been an Iconic beauty brand with its foundations in sustainable innovations and creations. It has proved time & again that being environmentally sustainable, people-centred and profitable, can go hand in hand. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has successfully established its position as an environment-friendly, cruelty free and sustainable brand. In India, The Body Shop has launched its in-store recycling programme along with Plastics for Change - Bring Back Our Bottles #BBOB, encouraging customers to return empty plastic packaging in stores for recycling. #BBOB is a significant step for the brand towards valuing plastic, recycling and protecting the environment.

About The Body Shop:Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is the original, ethical, global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, cruelty-free, naturally-inspired, skin care, hair care and make-up products produced ethically and sustainably. The Body Shop has more than 3,200 stores in more than 70 countries. The Body Shop entered India in 2006 and this span of 13 years, the brands has more than 180 stores across the length and breadth of the country. The e-commerce portal www.thebodyshop.in is an active web store reaching more than 2000 cities and towns in India.