Mithali Raj and Siddhant Chaturvedi announce the 2nd edition of Skechers Performance Mumbai Walkathon

by Priya Jadhav

Mumbai, 26th September 2019: Skechers, an American performance and lifestyle footwear brand is all set to announce the second edition of Skechers Performance Mumbai Walkathon. The announcement was made in the presence of Mithali Raj, Captain of Indian women’s cricket team and every Indian’s pride alongside Bollywood celebrity Siddhant Chaturvedi in Mumbai.

Last year at the inaugural edition of Skechers Performance Mumbai Walkathon, the city witnessed around 5000 participants along with Bollywood celebrities like Shilpa Shetty, Sanya Malhotra, Rahul Bose. This year the walking fest is dated on 24^th November at Inorbit Mall, Malad west, Mumbai. The race will be held in 3 different categories i.e. 3km, 5km and 8km. The 8km category has been introduced as a new competitive walk race this year. Walkers that successfully crosses the finish line will be awarded with a medal. Apart from the race events, there will be gigs performed along with other fun activities for all the participants for the fun evening. Registrations can be done from the event website www.skecherswalkathon.in

While announcing the 2nd edition of Skechers Performance Mumbai Walkathon, Rahul Vira, Chief Executive Office, Skechers South Asia Pvt. Ltd. said, “Keeping in mind our busy lifestyles, we tend to least prioritise our health. Skechers through this walkathon initiative brings the city together to celebrate the festive atmosphere whilst promoting fitness as a culture in India. We want to inspire people and invoke the need to be on the move and stay fit, through which people would experience walking from a different perspective altogether. Adding an activity as simple as including brisk walking in our day to day lives especially among the youngsters to achieve a healthier and a fitter self. Skechers not only made walking fun but with the GoWalk 5 shoes it aims at giving the user the most comfortable walk ever.”

Present at the announcement, Indian Cricketer Mithali Raj who was delighted to be associated with Skechers Mumbai Walkathon shared her thoughts. “I am glad to be associated with the brand for the Skechers Performance Mumbai Walkathon. It is a step to make people aware about the benefits of walking and therefore hopefully motivating them to stay fit by using the simplest means. Walking also gradually builds stamina. I very much resonate with Skechers as we share the same beliefs in fitness and performance, and urge all to push themselves for a fitter, healthier self, starting by participating in the Walkathon by Skechers.’’

Adding to this, Bollywood Actor Siddhant Chaturvedi said, “Over the years I have realised the importance of fitness and I make it a point to stay as active as possible on my feet. I make sure to dedicate at least an hour daily to workout. It could be anything from brisk walking, running, jumping, and swimming. It helps me not only to be physically fit but also mentally positive. I would like to recommend everyone to make fitness, as simple as walking a part of their life, and encourage each and every one to join the Skechers Performance Mumbai Walkathon to take the first step”.

Fun experiences from street artists, musical, and dance performance at the end of the finish. Well Known faces like Melvin Louis, Awez Darbar, Nagma Mirajkar, Anushka Manchanda, etc. would be joining us at the event. Getting fit was never this fun. You are going to love this for sure!

About Skechers:Skechers India, designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children and now stretching head to toe with their latest addition of apparels and accessories. Skechers is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.