Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show
8 part reality series where 10 contenders will
compete for the title of India’s Next Big Fashion Influencer and will be
mentored and judged by Bollywood diva Sonakshi Sinha and celebrity stylist
Shaleena Nathani
by Priya Jadhav
Mumbai and Bengaluru,September, 2019: Myntra today announced the launch of ‘Myntra Fashion Superstar’, the
world’s first digital fashion influencer talent hunt; set to go live on the
Myntra app on September 17, 2019.
A
reality show, ‘Myntra Fashion Superstar’ is aimed at identifying and rewarding
India’s next big fashion influencer in association with Zoom Studios. As the ultimate
destination for fashion and lifestyle, Myntra’s influence over the perception
and enthusiasm for fashion is set to take a leap through this show, with specialized
content, aimed at inspiring and engaging the audience.
Conceived
by Myntra, the concept provides a never-before opportunity for fashion
enthusiasts with a knack of creating style-related content and bringing forward
their unique personalities, through digital and social-first content. Contestants
will compete on a variety of fashion styling and digital content creation tasks
to showcase their penchant for fashion and social media. They would also be
mentored and judged by a star studded jury, from the world of Bollywood, TV and
fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist,
Shaleena Nathani. Through this show, Myntra intends to leverage the strong
relationship between fashion and social media, by creating a unique property
that takes a seat in the middle of this combine.
All the action in the competition will be telecast in a series,
spanning 8 weeks on the Myntra app, and Zoom TV. Myntra Fashion Superstar will
offer viewers a one of a kind immersive experience allowing them to vote for
their favourite influencer on the Myntra app and will provide them access to lots
of exclusive content that helps them know the contestants better. In addition, various
celebrities who are part of the guest jury panel will offer viewers, tips and
tricks on becoming fashion influencers.
The show has been produced in association with Banijay India.
Speaking
on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Myntra Fashion
Superstar is a first of its kind reality show that offers fashion influencers
an opportunity of a lifetime to showcase their special talent and make a mark
for themselves in the industry. While the concept is aimed at bringing the
influencer community to the fore, it also demonstrates our innovative
technology led approach to enhance customer experience and engagement on our
platform. A first for any e-commerce platform in the country, this marks the
beginning of Myntra’s in-app content led destination to engage customers.”
Bollywood
actor, Sonakshi Sinha, said, “Fashion has always attracted me as it is one of the most dynamic
and exciting aspects of our lives and I am very excited to be judging the first
ever hunt for the biggest fashion influencer in the country. Confidence,
energy, elements of fun and breakthrough styles are some of the traits that top
my judgement parameters as I believe those to be the basic qualities of a
fashion influencer. I am extremely excited at this opportunity and look forward
to the launch of Myntra Fashion Superstar.”
The
winner of the show will be adjudged, ‘Myntra Fashion Superstar’, and get the
opportunity to become a key face of Myntra on social platforms. He or she will get
to curate styles on the Myntra app, will get a chance to host fashion and
styling shows on Zoom TV and will also feature in Filmfare magazine. In
addition, Myntra will work with some of the other chosen contestants and help
them realise their dream of becoming a fashion star.
About Myntra and Jabong:Myntra and Jabong are India's leading platforms for
fashion brands and pioneer in m-commerce play. An integral part of the
Flipkart Group, Myntra and Jabong bring together technology and fashion to
create the best experience in the fashion and lifestyle space in India. The
company has partnered with over 2000 leading fashion and lifestyle brands in
the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21,
Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and
many more to offer a wide range in latest branded fashion and lifestyle wear.
Myntra services over 19,000 pin codes across the country. With the largest
in-season product catalogue, 100% authentic products, Cash on Delivery and
30-day Exchange/Return policy, Myntra and Jabong are today the preferred
shopping destination in the country.
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