Google puts the spotlight on Indian Cinema Search experiences

-
1 in 10 Indian mobile searches are about Indian cinema 
 Google builds Search experiences especially for 
Indian cinema lovers 
 by Suman Gupta
Mumbai, June 16 2016: India’s passion for cinema has inspired Google to create a range of immersive Search experiences especially for Indian cinema. If you ever wanted to try to wrap your head around the labyrinth of the Kapoor family? Or know more about the Bachchan’s? Now when you ask Google questions about films, actors, song lyrics, film trivia, trailers, screening times and more, you’ll get rich, contextual answers.
These Search experiences were highlighted at an event in Mumbai today featuring Director Karan Johar and Google India’s Marketing Head Sapna Chadha and Search Product Manager Satyajeet Salgar. With around 1 in 10 mobile searches in India related to Indian cinema, Google Search now gives local cinema enthusiasts an easy way to discover and explore everything they want to know about their favourite movies, stars, music, dialogues actors and more. “Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience” explained Google Marketing Head, Sapna Chadha. Google also released a video tribute to Indian cinema that showcases these Search experiences.
Highlighting the way Search has evolved, Satyajeet Salgar, Product0..0` Manager, Search showcased answers and carousels powered by the Knowledge Graph, movie showtime and featured snippets. So depending on the question, be it “What movies are Anil Kapoor and Ranveer Singh in together? Or  What are the showtime for Te3n?  Or Show me Sunidhi Chauhan’s latest songs, Google Search now shows rich, contextual answers. “We hope that cinema fans enjoy exploring the wonderful world of Indian cinema with Google and we look forward to continuing to add even richer, immersive features to Search over time. Abhi toh Picture shuru hui hai!,” added Salgar. 
About Google Inc. :Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 50,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome, and YouTube.

Comments

Post a Comment

Popular posts from this blog

Excellent Classes organises 34th edition of HUES, felicitates its meritorious students

-
Image
by Priya Jadhav  Mumbai, 2 nd  January 2024:   Excellent Classes,   a pioneer coaching institute in Mumbai   organised its 34 th   Annual Program called HUES - Honouring Unique & Excellent Students, where the institute rewarded the hard work and achievement of its students for the year 2023. Dr. Zaibunnisa Malik, an educationist and social activist working for the upliftment of underprivileged children graced the occasion as the Guest of Honour.     Briefing about HUES, Dr. Jamil Khan, Director of Excellent Classes  informed, “At HUES, we celebrate the performance of our students who performed exceptionally well in their Boards and Entrance exams like – ICSE, SSC, NEET, etc. The students have been working very hard for these exams and this is a way to celebrate and acknowledge their hard work.”  Students who were felicitated at the program are - Mahi Naik secured 95.6% in SSC and stood first in the institute. Asma Sayed secured 89.67% in HSC Science and also secured 99.27 percentil
Read more

KERALA TOURISM WOOS TOURISTS

-
Image
Kerala Tourism attracts more tourists with new initiatives! Explore God’s Own Canvas! by Priya Jadhav Mumbai, 07th February, 2017: Considering the uptick in inbound tourism from Mumbai, the Department of Tourism, Government of Kerala is organizing B2B Roadshows in Mumbai on 07th  February, 2017. The roadshow desires to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’. The delegation from Kerala is led Mr Shine KS - Tourist Information Officer, Department of Tourism, Govt of Kerala and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors. Kerala Tourism: The story so far… The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Countr
Read more

Imran Khan joins Ariel & Whirlpool's #ShareTheLoad Movement

-
Image
Ariel India and Whirlpool, celebrate  with historic 1.3 Million men pledging to #ShareTheLoad across the country! Imran Khan joins  #ShareTheLoad Movement along with 30 couples  to drive equality within the Indian household by Priya Jadhav Mumbai, 11 th May 2015: It’s time for a historic celebration for Ariel India and Whirlpool:  Imran Khan partnered with Ariel India and Whirlpool , to announce that over 1.3MM men have pledged to #ShareTheLoad , at a press conference here in Mumbai. Home to priceless and rare, documents and artifacts from Indian history, the Asiatic Library in Mumbai, played perfect setting for the launch of this historic announcement of change. 30 couples together with India’s leading faces pledged to #ShareTheLoad at the steps of the famous monument,,  committing to better equality and quality within the household. In response to a recently conducted survey by an independent third party agency on Indian Households which revealed th
Read more