Luxury Brand Artize Launches-Tiaara by Jaquar Group

Designed by the renowned international designer Michael Foley

by Suman Gupta 

24^th June 2016, Mumbai: Jaquar Group, the leader in bath fittings category is transforming the industry and rapidly growing with its multi-diversified bathing solutions has launched an exquisite designer product Tiaara under its luxury brand Artize. The concept of Tiaara is designed by renowned international designer Michael Foley.

L – R : MR. PARICHAY MEHRA, Design Head and Director – Technical, Jaquar Group, Mr. Michael Foley , Managing Director , Foley Designs and Mr. Sandeep Shukla, Head Marcom, Jaquar Group

The Tiaara in design resembles an extravagance jewelry with echoing ovals of abstracting functionality into a simple act of elevating conventional usage into an exquisite experience. Tiaara faucet brings a sense of mystique in bath fittings, and is built to provide uniqueness in usage experience. The concentric rings originate from the play of echoing ripples of water and the inner ring swings to give access to running water that seamlessly stops without spilling a drop when swung back. From the quality of materials used, to the manufacturing process, or the attention to detail, Tiaara unearth all the expectations that one can have from a basin mixer. The solid brass body ensures the durability of the faucet; the ceramic cartridge creates a smooth, regulated water flow.

Tiaara is launched under brand Artize luxury bath brand from Jaquar Group that believes in providing bathing solutions that are absolutely magnificent, where design, technology and talent combine to deliver a masterpiece. The products under brand Artize are crafted for luxurious bath spaces and they are amongst the world’s most exclusive collection in bath interiors.

Commenting on the launch, Mr. Rajesh Mehra, Promoter and Director, Jaquar Group said, “Through our luxury brand Artize, we craft products that are unique, exquisite and can redefine the concept of luxury bath spaces across globe. Tiaara is aimed to provide the luxury segment, a synthesis of true craftsmanship - a combination of expert detailing, form and technology which an evolved customer is always looking for and those who aspires their bath spaces to bath suits – connoisseurs of fine living style.”

Mr. Michael Foley, Foley Designs commented that “Artize Tiaara has been created for patrons who seek to engage with water in exciting new ways that can energize their lives even in bathroom. This unique and novel product delivers flawless functionality with a unique sense of mystique that will stay with everyone who sees it or uses it. Artize Tiaara is also much more than a just a breathtaking form of a faucet”

Artize Tiaara has recently been launched and has brought about an elevation in the consumer perception of what an Indian brand 'Artize' is capable of. Artize competes with several European and Japanese premium brands and thus required a fundamental design difference to bring about impactful change. 

Tiaara has features like-

• Solid brass body for durability

• Ceramic cartridge for smooth, regulated water flow

• Plated with >13 microns of Nickel and >0.4 microns of Chrome, mirror polished

•Ultra smooth operation/movement

Availability – Available at all major Jaquar stores across India

Price - On request

Website-http://www.artize.com/

About Jaquar Group:

Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960, Jaquar group is an undisputed market leader in the organized bath fittings category and is one of the fastest growing bath brands in the world with presence in 30+ countries across Europe, Middle East, Asia- Pacific and Africa. Today it caters to various socio-economic segments with brands such as Artize in the Luxury category, Jaquar in the Premium & Essco in the value segments. The Group is a rapidly growing multi-diversified bathing solutions brand with a turnover of more than Rs.2350 crores. For more information -https://jaquar.com/products/