Randeep Hooda, Mary Kom & Onler Kom, join Ariel’s Dads#ShareTheLoad Movement
by Suman Gupta
Bollywood superstar Randeep Hooda goes
on to add, “What better occasion than with the onset of
Father’s Day, to launch such a poignant initiative for the next generation of
Dads! The #ShareTheLoad course launched by Akshara Centre and Ariel India can
play a significant role in educating Gen Next on the importance of equality
within the household. The stat that - 2 out of 3 children believe that laundry
is a mother’s job, is a worrying one and I am glad that this movement aims at
ending this cycle of social conditioning and prejudice! From the best stain removal in the first wash, to the World’s
first #ShareTheLoad course, Ariel India continues to be the brand of progress!”
Power couple Mary Kom and Onler Kom also graced the event, as
Ariel India’s Dads #ShareTheLoad film continues to build worldwide acclaim with over 50MM views since launch. “Onler and I are delighted to be here today
with Father’s Day on the horizon and join Ariel India in this very
important conversation”, said the veteran athlete who went on to add, “we as a society need to prevent the social
conditioning of gender roles from being passed down to the next generation. As
someone who is fortunate to have a partner who believes in the value of
#ShareTheLoad, day in and day out, I can testify to its importance. We need to
ensure the next generation leaves with this message. This is why I am thrilled
to support Akshara Centre and Ariel in launching the World’s first
#ShareTheLoad course, to address gender biases for the next generation of Dads!”
The ever insightful Onler Kom noted
the importance of how the next generation is affected by the role play within
the home, “2 out of every 3 children taking away the
message that laundry and housework is a mother’s job, is of grave concern! We
need to remove the stereotypes of gender roles from the education we provide
the next generation both within and outside the household. I am glad that Ariel
India has amplified this very important conversation both nationally and
globally and thrilled to partner the Dads #ShareTheLoad movement. The launch of
this course with a renowned national NGO like Akshara Centre will go a long way
in spreading the importance of this message to the next generation!” Onler
was also joined on stage by 16 Dads who took the pledge to #ShareTheLoad with
Ariel Matic, because with a detergent like Ariel Matic anyone can do the
laundry and get great stain removal results.
Footnotes:
Sheryl Sandberg, Facebook's Chief
Operating Officer, called it "one of the most powerful videos I’ve ever
seen". Sharing it on her FB page, Sheryl Sandberg added, “When little girls and boys play house they
model their parents' behavior; this doesn’t just Impact their childhood games,
it shapes their long-term dreams. In this #ShareTheLoad campaign, Ariel India, show fathers and husbands can take small steps (like doing laundry)
to create more equal homes. The real win is the way they are changing
stereotypes and showing that a more equal world would be a better world for all
of us”.
Melinda Gates, who has previously voiced the importance
of equality between the sexes, including personally highlighting the fact that
- In India women spend about 6 hours on household work, where men spend less
than 1 hour, said of the film on her twitter page, “When men and women challenge the assumption that household chores are
women’s work, everyone benefits #ShareTheLoad”.
Akshara Centre inspires
young women and men to become gender advocates, change makers and leaders in
their communities by using innovation, capacity-building,
networking and technology. Since its launch in 1995, Akshara
has consistently worked with women for their empowerment through educational
scholarships,
building skills and understanding rights. Men are trained in the prevention of
violence, to recognize their own privileges and work
towards equality. Through collective actions and advocacy, we work towards a
Safe, Inclusive and Sustainable Mumbai City.
You can join the Dads #ShareTheLoad
Movement too!
Watch The Film -> https://www.youtube.com/watch?v=xogBz71IHAo
Follow us on:
Facebook: www.facebook.com/arielcompleteindia
Twitter: www.twitter.com/arielindia
Free sample: https://www.rewardme.in/tag/ArielShareTheLoad
Akshara Centre: www.aksharacentre.org (follow
them on Facebook as well)
P&G serves nearly
five billion people around the world with operations in approximately 70
countries worldwide. P&G is one of the largest and amongst the fastest
growing consumer products companies in India. Its presence pans across the
Beauty & Grooming segment, the Household Care segment as well as the Health
& Well Being segment, with trusted brands that are household names across
India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®,
AmbiPur®,Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and
Duracell®. P&G operates through 3 entities in India of which 2 are listed
on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble
Hygiene and Health Care Limited’ and ‘Gillette India Limited’, whereas the
unlisted entity (which is a 100% subsidiary of the parent company in the U.S)
operates by the name ‘Procter & Gamble Home Products Ltd.’ Please
visit http://www.pg-India.com for
the latest news and in-depth information about P&G India and its brands.
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