VIDEOCON d2h introduces Smart Cooking in association with Hungama

VIDEOCON d2h introduces Smart Cooking in association with Hungama

 by Suman Gupta

30th June 2016, Mumbai: Videocon d2h (NASDAQ, USA: VDTH) announced that it is launching a new active service- Smart Cooking in tie up with Hungama.  Smart Cooking will have classic and innovative recipes catering to meals and snacks. Recipes will have vegetarian and non-vegetarian dishes as well. The Chef Special section is powered by celebrity chef Ranveer Brar and the other sections would see handpicked recipes across.  The service is launched in partnership with Hungama, it is priced at Rs. 45 per month. Under Smart Cooking, India’s best known and most enjoyed culinary dishes, desserts and the signature spicy curries etc will be on display. 

The launch of Smart Cooking services tries to position Videocon d2h as a service which not only provides entertainment but also opportunities to learn. Existing subscribers of Videocon d2h can subscribe to Smart Cooking by sending a missed call to 8010924187 from registered telephone number. Smart Cooking caters to more than 15 Million subscribers of Videocon d2h with the international flavour dishes which are perfect for busy parents and young professionals, vegetarians and time strapped omnivores alike.

Mr. Saurabh Dhoot Executive Chairman, Videocon d2h said, “With launch of Smart Cooking, we are strengthening our proposition of being more than a provider of TV Channels. This new Smart service reaffirms our commitment of growth through innovation by providing unique content not available elsewhere. With this launch we strengthen our Smart TV content we will continue to grow and differentiate in this area in coming months”

Mr. Anil Khera CEO Videocon d2h, “This Smart Cooking application being launched in partnership with Hungama is a result of our deep understanding of the preferences and needs of our consumer. This rich media interface and depth of the content in Smart Cooking is designed to appeal to diverse segments from homemakers in cities to women in villages”.

Mr. Siddhartha Roy, CEO, Hungama.com said, “Culinary experiences are a vital part of Indian preferences and is the seed of our foray into developing and packaging cookery based content. We are very excited to partner with Videocon d2h to deliver this service after delighting our users with entertainment content like movies, music and much more.”

Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 550 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.