Amura Marketing Technologies hosts 2nd edition of India’s Largest Real Estate Flash Sale
Renowned Bollywood actor ‘Sharman Joshi’ launches the initiative
·
More
than 600 real estate projects, 300+ real estate developers across 10 cities
·
Eco-system
for home buying with the presence of developers, buyers and banks on a single
platform
·
Perfect
opportunity window for the home buyers to cash the best offers in real estate
during the biggest festive season of the country
by Suman Gupta
Mumbai, 4th October 2016:
Amura Marketing Technologies,
India’s leading digital marketing technology company announced the launch of
the 2nd edition of India’s largest online real estate flash sale in
the presence of renowned Bollywood actor Sharman Joshi. The initiative will be
co-marketed by Google India and the sale will commence on 9th October 2016 i.e
Dussehra and ends on 25th October 2016. It gives the Indian home
buyers across the globe an opportunity to choose their dream home from more
than 600 real estate projects of more than 300 real estate developers across 10
cities with the best available discount deals.
Renowned Bollywood actor,
Mr. Sharman Joshi said, “I am glad to be associated
with IRFS 2016. It is a great initiative by Amura Marketing Technologies to
bring all the stake holders of real estate on one platform. This will
definitely provide home buyers with good and transparent deals along with offers
on home loans required in home buying process and on the other hand it will
allow the developers and banks to reach out to the maximum target audience.”
The
success of IRFS’ first season in 2015 has signified the importance of the growing
impact of online and digital media in the real estate space as more and more
people are researching and buying homes online. The second edition of the IRFS will
be bigger and better as it will create a hassle-free home buying experience for
the customers with pre-negotiated deals from developers and banks on a single
platform. IRFS is taking a step ahead by offering holistic buying experience to
the buyers by adding banks, furniture portal and payment gateway portals to the
online sale.
Customers will be able to register and
download coupons by paying a nominal fee starting from Rs 100 and show the
coupon to developer in order to redeem the offer. The IRFS website www.irfs.in is open for pre-registrations and
exclusive early bird benefits starting from 4th of October 2016.
On this occasion, Mr. Vikram
Kotnis, Managing Director, Amura Marketing Technologies, said, “With the increasing demand in real estate, we are proud to host
our second flash sale in the real estate industry with an expectation of
selling inventory worth Rs. 600 Crore. Some of the developers are
launching their projects exclusively through this flash sale and we are
expecting traffic of 10 lac + home buyers on IRFS website. Our main objective
of this sale is to boost the real estate market by creating a demand among
customers, who will benefit from exclusive pre-negotiated deals offered by
developers. This is a unique initiative where we bring in Amura's deep
expertise in real estate marketing, technology and media planning to create a
platform which will benefit consumers immensely and bring transparency in the
buying process.
“The Real
estate industry has enthusiastically supported us for this initiative and
developers have passed on great benefits (up to 15% OFF) to
the customers for this sale. We are expecting a bigger response than its
previous edition due to the perfect festive season timing. Amura Marketing
Technologies’ expertise and its association with bigger brands bring in lot of
value to the sale,” added Mr. Kotnis.
The 1st edition of the IRFS sold about Rs
300 crore worth of inventory and around 14,500 coupons were downloaded, proving
it to be a successful initiative benefiting both the customers and the
developers across India.
About Amura
Amura Marketing
Technologies is a performance driven digital marketing company and also India’s
biggest real estate marketing company working with more than 150 developers. Amura
provides one stop marketing, sales & technology solutions to real estate
developers. With a strong team of more than 200 people and over 7 years of real
estate expertise, Amura has launched many real estate projects through digital
media. Known for its technology and innovation, the company has sold more than
USD 2 billion worth real estate inventory in the last year through its
marketing and sales efforts.
Amura’s flagship product, Sell.Do, is India’s first
ever custom advertising, marketing and sales automation platform for real estate.
Sell.do is used by more than 200 real estate developers across India to manage
their marketing and sales activities.
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