KamaSutra Launches First of its Kind - Honeymoon Surprise Pack in India
~
Launched on the occasion of KamaSutra’s Silver Jubilee Celebrations~
ü First-of-its kind offering in India with
an eclectic product mix
ü Launched by Gautam Hari Singhania,
Pooja Bedi, Marc Robinson & Alyque
Padamsee
ü An exciting gifting option priced at Rs. 699/- only
ü Available across leading pharmacies ,
Modern Retail Stores & online
by Suman Gupta
21st October
2016, Mumbai –
India’s first and foremost condom brand – KamaSutra, today unveiled yet another
first of its kind offering – Honeymoon
Surprise Pack on the momentous occasion of its Silver Jubilee Celebrations.
A pioneer in the condoms category, KamaSutra played a pivotal role in bringing
sex out of the closet with the concept of ‘For the pleasure of making love’ in
India around 25 years ago. The Honeymoon Surprise pack contains an eclectic
assortment of products entailing seven different condom variants, three most
sought-after flavours and a few other elements that are sure to spice things up
for couples. Gautam Hari Singhania,
Chairman & Managing Director, Raymond Ltd and Ranju Kumar Mohan, Director & Business Head, JK Ansell Ltd,
unveiled this exciting product along with Pooja
Bedi, Marc Robinson and ad guru Alyque Padamsee.
Brand
KamaSutra launched in the year 1991 was the brainchild of Gautam Hari Singhania
and is reckoned till date for its bold and sensuous advertising campaigns. The
first campaign featured Super models Pooja Bedi & Marc Robinson and the
same was created by Alyque Padamsee and all of them gathered after 25 years to
celebrate this momentous occasion.
Speaking
about the journey of KamaSutra in India, Gautam Hari Singhania shared, “Launching a condom brand 25 years back in a country like India was indeed
a bold step that challenged the status quo then. Brand KamaSutra can now be
termed as a revolution that changed the country’s perception of sex and taboo
related to condoms. Having faced stiff resistance and weathered multiple
controversies, brand KamaSutra till date has a top of the mind brand recall in
the category and symbolizes sex in true Indian context.”
We
believe in enhancing consumer experience with new launches, as today consumers
are seeking new experiments. Explaining the rationale behind the launch of this
innovation, Ranju Kumar Mohan explains; “Being the pioneers in the industry, KamaSutra has earned a distinct
brand positioning that has developed a strong connect with the Indian consumer
in the past 25 years.” This latest offering is one of its kind in the
country that is sure to be a hit with the newly weds and anyone who is
willing to experiment.
Having
set consistent benchmarks, KamaSutra has earned a distinct position for itself
as a brand that warmed up India to the art of making love. KamaSutra became a
household name with its bold and sensuous advertisement in the early 90’s. Recalling
the making of one of the most controversial ads, actor-model Pooja
Bedi said, “I am happy as
KamaSutra launches its new Honeymoon Surprise pack. Shooting for the first ad of
the brand still remains an indelible memory and is one of the best campaigns I
have been associated with.”
An
elated Alyque Padamsee said, “Conceptualizing
KamaSutra campaign was a challenge during the early 90’s when condom ads
weren’t as prevalent as they are today. Integrating condoms with pleasure was a
herculean task at a time when talking about condoms was a taboo and perceived
as a means of family planning only.”
Through
the years, KamaSutra has experimented and innovated with its products and has
been the forerunner in the country for introducing many firsts like dotted, Flavoured,
climax delay, ribbed and ultra-thin condom variants. In its journey so far,
KamaSutra is the only condom brand in the world to have successfully extended into
the deodorant category and one of its variant ‘KS Spark’ has become No.1 in Aerosol segment.
About J. K. Ansell Limited
J.K. Ansell Limited (JKAL), a
50:50 joint venture between the Raymond Group and Ansell International,
manufactures and markets the iconic KamaSutra brand in India with presence in
the condoms, deodorants and energy drinks with the KS brand. The company is also
a leading player in the preventive healthcare sector and the leader in premium
surgical gloves segment (Gammex powdered) with over 70 per cent market share. To
know more visit http://www.kamasutra.in/
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