KAJOL MAKES A GORGEOUS COMEBACK WITH NEW OLAY TOTAL EFFECTS TVC

THE ACTRESS LOOKS AS GLAMOUROUS AND YOUTHFUL AS SHE DID IN THE OLAY TVC 7 YEARS AGO

by Suman Gupta

India, October 2016 – A powerhouse of talent and natural beauty Kajol, has never looked better than she does now. In the new Olay Total Effects TVC, Kajol tells us about how much life changed for her in her 20s.Among all the life-changing decisions, the best decision she made was to fight the early signs of ageing with Olay Total Effects.

Talking about her comeback Kajol, an Olay Total Effects believer says, “My life has changed every day over the last 25 years - from shooting about 5 films a year, to being in love and getting married, to motherhood and choosing my family first and then slowing it all down. The two things I would never want to change is my belief in me and my skin. I love how my skin looks even today, thanks to Olay Total Effects. With Olay, I started to fight the signs of skin ageing early on. My trust in Olay remains unchanged through the years just like my skin, despite the many changes in my life.”

From choosing her career to choosing her life partner, the 20s were all about life-changing decisions for Kajol just like any other woman. With the changes in life, her skin and its needs also changed with every new life stage. Recent Olay consumer study* has revealed that Indian women’s skin between the ages of 20-30 is more prone to ageing. It is also at its oiliest during this time. Olay Total Effects’ proven anti-ageing results are down to its super-multi-vitamin complex, VitaNiacin™; a unique patented combination of Vitamin B3 (Niacinamide), Pro-vitamin B5 and Vitamin E, specifically formulated to help strengthen skin’s moisture barrier and fight 7 signs of skin ageing for younger, healthier-looking skin in 1 simple step. In order to help women combat oily skin, Olay has also has also recently introduced the NEW Olay Total Effects Lightweight Moisturizer which combines all the benefits of the Total Effects range with a lightweight, non-greasy formula. Kajol encourages Indian women to fight the 7 signs of ageing with an early skin care regime so that so that even if life changes at every stage; skin continues to be as beautiful and young as ever. 

The New Olay Total Effects Lightweight Moisturizer contains super-multi-vitamin complex, VitaNiacin™; a unique patented combination of Vitamin B3 (Niacinamide), Pro-vitamin B5 and Vitamin E, specifically formulated to help strengthen skin’s moisture barrier and fight 7 signs of skin ageing. It is non-greasy, fast-absorbing and non-comedogenic, specifically designed to allow the skin to breathe throughout the day. It comes with optimized SPF15 protection against both UVB and UVA rays to help mitigate daily UV damage.80% of premature skin ageing comes from UV sun damage so it was important to deliver the same UVA/UVB effectiveness but with a lightweight feel on skin that doesn’t leave a sticky layer so skin feels weightless. The new Total Effects Lightweight is especially effective against oily skin and ideal for moisturizing during hot and humid days!

According to Kajol, “I use a very simple 3 step method for my skincare regime- CTM (cleanse, tone and moisturize). I first start off with Olay Total Effects Foaming Cleanser which cleanses and revitalizes my skin.  Then Olay Total Effects Anti-ageing Serum to tone and perk it up. Finally, I apply Olay Total Effects cream for a well hydrated, soft and supple skin.

About Olay Total Effects : Olay Total Effects skincare range was designed for women who are not only concerned about the appearance of signs of ageing but who are seeking solutions which multi-task i.e. deliver results on multiple signs of ageing. The secret behind Total Effects’ enduring success is VitaNiacin, a complex of anti-ageing ingredients which provide multiple antiageing benefits to help skin regain its radiant, youthful glow and to fortify itself against the signs of ageing. A range of products are available that includes Olay total effects anti-ageing Cleanser, Day cream with SPF, under eye cream, face serum and Night cream.

 * Based on Olay Multi Ethnic Skin study run on 739 women, 2014