HAIER LAUNCHES NEW LUXURIOUS FRENCH 4-DOOR REFRIGERATOR FOR FESTIVE SEASON

·       Haier’s New Golden Glass Finish(712 Litre) 4-Door Refrigerator Launched in India

·     Featuring a convertible bottom mount refrigerator, the HRB-738 GG comes with a 10 year warranty

by Suman Gupta

New Delhi/Mumbai, October 18, 2016: Haier India has announced the launch of its new four door refrigerator, HRB-738 GG today. The launch will help the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7th Consecutive Year* as per Euromonitor International Survey 2015, in strengthening the diverse portfolio of Haier’s premium refrigerators in India with revolutionary technology and advanced features, to complement the lifestyle and aesthetics of a modern contemporary home.

The New Four Door Refrigerator is one of the most innovative and technologically advanced refrigerators by Haier. Designed carefully keeping in mind the Indian consumers and their evolving lifestyle, it enables users to maintain a clear segregation amongst all four separate sections of the refrigerator. With the iconic convertible Bottom Mounted feature (118 Litre freezer + 118 Litre Convertible), the refrigerator serves both the purpose of a Side By Side as well as a Bottom Mounted Refrigerator. Providing huge space (712 Litre) and flexibility to the consumers with the convertible feature, users can control the temperature of “My Zone” from -18 to +5 degree Celsius allowing them to convert it into a Refrigerator/Freezer/Chiller as per specific requirements of the family. In order to keep the food fresh and hygienic this refrigerator is embedded with ABT-Anti-Bacterial Technology that kills 99.9% bacteria with the help of Ag+ ions.

With a superior luxurious look, the four door refrigerator well suits the requirements of a modern contemporary family unit and is precisely planned with innovative attributes such as Full DC Inverter Technology which ensures even cooling at low noise.

Haier’s new HRB-738 GG 4-Door refrigerator features a bright back tower LED accompanied with two top LEDs fitted respectively in the fridge and freezer sections for better visibility. It also comes with a Dual Zone feature which provides two different zones in a refrigerator 1 for Humidity and 1 for Dry and  also helps in saving up to 50% energy since it consumes less than 0.78 Units a day (as per the Haier internal tests). Further, it is empowered with features like Fuzzy logic which determines the temperature of the refrigerator automatically, depending upon the inside load (food items) temperature with just a single touch. Equipped with the Super Freeze and Super Cool function, it allows instant cooling and freezing with just one touch. It also comes with a Holiday function, according to which the fridge compartment turns off maintaining 17°C and freezer is kept ON which saves energy, this helps in avoiding unpleasant odor in the fridge and keeps the food fresh. Additionally, Haier offers a 10 year warranty on the compressor for hassle free operations.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “At Haier we believe in making products which best fit the needs of dynamic contemporary families. The unique four door refrigerator comes in a sleek and stylish design in addition to the superior functionalities and features to ensure an unrivalled performance and convenience to Indian consumers. The new model helps us in strengthening our brand promise of introducing state-of-the-art products to the Indian market and creates new customer-need focused categories.”

Price and availability: The new four door refrigerator is now available in the market and is priced at INR 1,20,000