Lenovo Raises The Bar with its Latest Range of Consumer Laptops

With the latest 7th generation Intel processors, Full HD display, Quick Charge and superior graphics capabilities

·         ideapad 510s & ideapad 710s – Newly launched Thin and Light laptops with Quick charge

·         ideapad Y700 – Desktop-class Gaming laptop with 43.9 cms screen that comes with a fully armored gaming kit

·         ideapad 310 & ideapad 510 – Multimedia powerhouses with impressive audio by Dolby Audio and Harman Kardon®

·         Miix 310 – 2-in-1 Windows hybrid detachable with up to 10 hours of battery life and 4G LTE

·         Attractive offers on the newly launched laptops and desktops for the festive season

by Suman Gupta

Mumbai, October 03, 2016 – Lenovo, the world’s Number 1 PC brand and a strong player in tablets and smartphones, today unveiled its latest line-up of laptops for the upcoming festive holiday season. The launch of this portfolio is in sync with its global launch. The new series consists of lighter, faster and more powerful devices that combine technical prowess and striking design to redefine the computing experience. It further strengthens Lenovo’s endeavour to offer innovative and breakthrough technology to its customers.

Ideapad 710s and 510s – the amazingly thin and light laptops with Quick charge

A first for Windows users, the newly launched super thin and light ideapad 710s is ideal for those who are looking at lightweight laptops that offer heavy duty performance. It packs a crisp 13.3 inch Full HD IPS panel into an elegant metal frame that is made from aluminium and magnesium, contributing to its thin (13.9mm) and light (1.2kg) properties. Equipped with a high-speed PCIe solid-state drive and quick charging facility, the laptop helps users cope with their business demands in an always-on world. This range also has the ideapad 510s, which in addition to being thin and light, enables users who are on-the-move to be productive and entertained with lightning fast charging and Harman Kardon® audio system.

Ideapad Y700 43.9 cms – the ultimate gaming experience with a fully armored gaming kit

Keeping up with the growing demand for gaming PCs in India, Lenovo is offering its latest ideapad Y700 with a larger screen. The desktop-class gaming laptop lets users experience intense, immersive visuals and sound along with quad-core power, discrete graphics and a complete multimedia engagement. The biggest highlight is the hard-bundled gaming kit worth INR 19,496/- which gamers can buy at INR 2,999/- only. The kit includes an armored back-pack, mechanical mouse, gaming mouse and a special headset.

Ideapad 310 & 510 – the absolute media powerhouses with enhanced audio by Dolby and Harman Kardon®

The ideapad 310 and 510 have been introduced in line with our focus on offering the latest multimedia capabilities to our customers. The ideapad 310 is a true multimedia champion with Dolby Audio™ Premium that energizes entertainment with rich, powerful sound that dynamically adjusts audio to deliver home theater quality in a virtual surround sound experience. It comes with full HD screen display and 7^th Gen Intel CPU along with NVidia graphics capability. The ideapad 310 is available in Black, Silver, Red and Purple colours.

The all new ideapad 510 is a step up to a premium experience and is the first laptop to have Harman Kardon® audio equipment that provides impressive audio clarity. It carries forward all the great features of the ideapad 310 and is powered by 7^th Gen Intel CPU processors, IPS panel FHD display and 4GB NVidia discrete graphics. It also doubles up as a home-entertainment center.

Miix 310 – the 2-in-1 detachable with exceptional battery life

With Miix 310, consumers now have the choice of a high quality 2-in-1 detachable at an attractive price. Weighing just 580g, the Miix 310 has optional 4G LTE that caters to users who want the freedom to work and roam the web from any location. Offering longer battery life of up to 10 hours, the versatile 2-in-1 detachable boasts of a full HD display, making movie marathons that much more immersive. And unlike many of its rivals, it comes with a detachable keyboard as standard. With up to 64GB eMMC storage and 4GB DDR3L of memory, users can enjoy double the memory than before for faster web surfing and smoother multitasking. Miix 310 is available on Amazon at http://www.amazon.in/dp/B01LY8LGSG

Yoga 510 – the light weight convertible with fast charging capability

Lenovo continues to raise its benchmark on innovative technology with the evolution of Yoga devices through the addition of Yoga 510 to its latest line-up. With a new stylish design and lighter weight, the new Yoga 510 comes with fast charging capability.

Commenting on the launch, Bhaskar Choudhuri, Director Marketing, Lenovo India said, “Lenovo believes in listening to its consumers to create products that address evolving consumer tastes, and at times also leading them to new form factors. Today’s collection has products that were recently launched globally and offer a wide range of form factors and category-first features”.

This festive season, Lenovo is introducing a first of its kind offer to its customers. On the purchase of select models of Lenovo laptops, customers can avail up to 3 years of Accidental Damage Protection (ADP) and 3 years of additional warranty at no extra cost. Lenovo laptops will also come with McAfee Live Safe Suite, an industry-first application suite which provides the ultimateprotection of data, identity, and privacy on multiple devices across various platforms. To know more, visit lenovo.com orlenovopromo.net

Pricing and Availability

·         ideapad 510s – INR 51,090/-

·         ideapad 710s – INR 73,390/-

·         ideapad Y700 43.9 cms – INR 128,090/-

·         ideapad 310 – INR 28,390/-

·         ideapad 510 – INR 61,690/-

·         Yoga 510 – INR 40,990/-

·         Yoga 710 – INR 85,490/-

·         Miix 310 – INR 17,490/-

*Prices do not include tax or shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf dates may vary by geography and products may only be available in selected markets. All offers subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.

Lenovo products can be experienced at its wide network of Lenovo Exclusive stores and multi brand stores such as Croma, Reliance Digital and Ezone. Find a Lenovo Exclusive store at http://buyalenovo.com

ABOUT LENOVO

Lenovo (HKSE: 992) (ADR: LNVGY) is a $45 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and data center technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, networking, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at www.lenovo.com.