Capri Global Capital Ltd. Redefines Rural Women's Development: Impacts Lives of 50,000 Women Across 7 States/Region

 by Priya Jadhav 

Mumbai, 9^th January 2024: Capri Global Capital Ltd., a leading non-banking financial company, is making waves in women's development & upskilling through its transformative CSR initiatives. Allocating an impressive INR 392 Lakhs this fiscal year, the philanthropic arm of Capri Global Capital Ltd. has partnered with renowned social organizations to champion women's development across Maharashtra, Rajasthan, Madhya Pradesh, Chhattisgarh, Assam, Nagaland, and Manipur. 

In the financial year 2023-24 alone, Capri's CSR initiative has empowered over 50,000 women, and with an ambitious goal, it aims to reach an additional 2 Lakh women over the next 5 years. The initiative focuses on breaking barriers and creating a more equitable society through accessible and affordable financial services, community-led models, and initiatives that foster economic independence. 

Mr. Rajesh Sharma, the Managing Director of Capri Global Capital Ltd., emphasizes the imperative of effective collaboration between corporates, government, and civil society to overcome barriers such as limited access to finance, education, resources, and entrenched social norms. He states unequivocally that investing in women's economic empowerment is the key to achieving gender equality, poverty alleviation, and inclusive economic growth. 

Capri Global’s CSR initiative goes beyond rhetoric, manifesting in "Sustainable Agriculture Livelihood" projects across 4 states/region, with a vision to empower approximately 40,000 women farmers. Through regenerative agriculture, nutrition-sensitive practices, and digital technology training, the initiative seeks to ensure higher self-confidence, economic independence, and overall well-being in rural areas. 

Capri Global Capital Ltd's Livelihood Initiative focuses on communication, business, and life skills, facilitating better livelihood opportunities and sustainable income enhancement for 7,000 Small Holder Women Farmers (SHWF). The interventions include regenerative & nutrition-sensitive agriculture, livestock management, fruit orchards, and natural resource management (land development & irrigation) along with the broad principles of Agro Ecological Practices. 

In parallel, Capri’s CSR initiative amplifies its impact by collaborating with local women's cooperatives, creating a ripple effect that not only supports Small Holder Women Farmers (SHWF) but also promotes environmental sustainability. The project aims to increase the use of traditional agricultural practices, seed treatment in a traditional way, and the use of organic fertilizers such as Ghan-Jeevamrut. A homemade combination of cow urine and neem oil is employed to improve soil productivity and induce chemical-free agriculture products, fostering environmental awareness. The horticulture initiative has additionally contributed to improvements in maternal and child health. 

Moreover, the initiative includes mentorship programs connecting women entrepreneurs with industry experts, market linkages, fostering a supportive network for skill exchange, and professional growth. Community collectives are established to facilitate knowledge-sharing sessions, empowering women with market trends and modern techniques. The initiative leverages partnerships with vocational training institutes to offer specialized courses, ensuring that women stay abreast of evolving industry standards, further enhancing their economic prospects. 

Capri Global Capital Ltd.'s multifaceted approach extends beyond conventional empowerment efforts, intertwining education, technology, mentorship, and environmental sustainability to create a holistic impact on the lives of low-income and underserved rural communities. 

By prioritizing the economic, academic, health, and livelihood empowerment of women, children, youth, and under-served marginalized sections of society, Capri Global Capital Ltd. aligns its focus with various Sustainable Development Goals (SDGs), including good health and well-being, quality education, gender equality, decent work and economic growth, and reduced inequality. 

About Capri Global Capital Ltd: Capri Global Capital Limited (CGCL) is a diversified Non-Banking Financial Company (NBFC) listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and is part of the NIFTY Small cap 250 Index. The Company operates in high-growth segments such as MSME Loans, Affordable Housing Finance, Gold Loan, and Construction Finance. The Company also acts as a corporate distributor for car loan products of six leading commercial banks. CGCL offers its loan products to the unbanked and underserved masses across Northern and Western geographies of the country, through its strong network of 700+ branches spread across 12 States and Union Territories. The tech-enabled processes and recently introduced business analytics ensure that CGCL offers products tailored to meet the requirements of borrowers with a solid governance and risk-control framework. CGCL enjoys a robust credit rating of ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program and NCDs and the highest rating of ‘IVR A1+’ for its short-term borrowing program. The Housing Finance business is rated ‘CARE A+ (Outlook Stable)’ for its long-term borrowing program. The Company has bagged ‘Best BFSI Brand 2021’ by The Economic Times and received certification as a Great Place to Work from Great Place to Work Institute for 2023-24 for a second consecutive year.