Zee Bharat: Igniting News with the Vibrancy of India's Spirit

by Priya Jadhav  

Zee Media Corporation Limited proudly presents 'ZEE Bharat,' a groundbreaking fusion of news and culture officially unveiled on January 22, 2024, igniting news with the vibrancy of India's spirit. This channel revolutionizes news consumption by seamlessly blending impactful storytelling with a vibrant celebration of India's cultural richness and diversity. 

Going beyond the conventional realms of news delivery, 'ZEE Bharat' stands out as a dynamic platform that offers a fresh, distinctly Indian perspective. More than just a news source, 'ZEE Bharat' is committed to amplifying the unheard voices of rural India, providing a platform for those who truly represent the diverse fabric of the nation. With an energetic lineup of anchors and a rejuvenated look, the channel embodies a dynamic approach to news delivery, investigative reporting and impactful stories that goes beyond information dissemination.

Interestingly, 'ZEE Bharat' unveils a striking visual identity marked by vibrant colors, sleek graphics, and contemporary set design. This carefully crafted atmosphere serves as a mirror reflecting India's cultural heritage, seamlessly merging with the nation's forward-thinking spirit. The channel's celebration of cultural richness is vividly showcased through a diverse colour palette resonating with the nation's energy. It doesn't just deliver news; it encapsulates the pulsating vibrancy and essence of India, setting unprecedented standards in news presentation.

Mr Abhay Ojha, CEO of Zee Media Corporation Limited, expresses his excitement about the launch, stating, "In the dynamic realm of media, Zee Media Corporation Limited stands resolute as a beacon of reliability and dynamism, driven by a belief in the transformative power of news. Our unwavering mission is to continually elevate the standards of journalism, offering our audience a trustworthy source amid the abundance of information. With 'ZEE Bharat,' we transcend the conventional boundaries of news. It's not merely a medium; it's a vibrant platform beckoning audiences to embark on a refreshing, distinctly Indian news journey. Brace yourselves for an exhilarating exploration where news intertwines seamlessly with the celebration of our nation's rich cultural tapestry and diversity."

Mona Jain, Chief Revenue Officer, Zee Media Corporation Limited, further highlighted, "ZEE Bharat transcends conventional news channels; it's an immersive experience that mirrors the cultural richness and pride of our country. Advertisers can now join us in this celebration, forging connections with audiences who seek more than just information – they seek an emotional connection with their heritage."

The unique ‘Zee Bharat’channel can be accessed on various platforms with the following channel numbers: Dish TV (654), D2h (721), Tata Play (520), Airtel Digital TV (319), Sun Direct (587), Siti Cable (306), Siti Gujarati (403), Siti Bihar (181), Siti JHK WB (168), Den (311), Fastway (317), GTPL (246), Hathway (209), IN Digital Maharashtra (318), IN Digital Delhi (315), Radiant (312), NXT Digital (807), Digiana (316), dL GTPL (163), Take One Digital (173), Rajasthan Infotech (103), Signet Digital (561), Darsh Digital (514), UCN (105), Skynet (211), and more.

ZEE Bharat invites audiences to embark on this unique journey, where news becomes a celebration of the cultural pride that unites us as Indians.

Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.