Colgate Visible White

-

SonamKapoor reveals
Colgate Visible White
as her beauty secret

Manish Malhotra inspired by Colgate Visible White presents his collection
at the launch
 
Mumbai, April 25, 2013: Followed the perfect beauty regime for your perfect date next week, but wondering how you will make your gorgeous smile noticeable? Leave your worries behind and try the new Colgate Visible Whitetoothpaste that promises one shade whiter teeth in just one week. Announcing the launch of India’s first of its kind whitening toothpaste today, Colgate, the market leader in oral care creates the beauty segment within Oral Care. Unveiling the product was the newly signed on brand ambassador - SonamKapoor.Adding to the glitter, she also walked the ramp at the event for Manish Malhotra adorning his showstopper. Designing the collection especially for the launch of Visible White, Manish’s collection was called The Visible White Beauty collection.


On the occasion, PrabhaParameswaran – Managing Director, Colgate-Palmolive (India) Limitedsaid, "In the last 75 years Colgate-Palmolive has led the development of the oral care category in India through relevant innovations and technology. At Colgate our constant endeavor is to cater to different consumer needs across price tiers with a vast portfolio and relevant product offerings. This has been the foundation for Colgate being the market leader in Oral Care and the most trusted brand in the country. Today we introduce yet another innovation - Colgate Visible White, the first of its kind oral care product in India. It is aimed at creating and growing the whitening segment in the toothpaste category that is so far undeveloped in India. Colgate Visible White offers whiter teeth in just one week. It is supported by the advanced science and technology that is behind all of Colgate's oral care products. We are confident that Colgate Visible White will mark a new chapter in the Toothpaste category in India & make teeth whitening a core part of the beauty regimen of consumers".

SonamKapoor– Brand Ambassador Colgate Visible White said, “I strongly believe that a beautiful smile makes one more beautiful. With Colgate Visible White I am completely assured about my perfect white smile that makes me want to smile more each time I face the camera or meet new people. Promising one shade whiter teeth in one week, Colgate Visible White will give every girl that perfect dazzling smile to face the world. I am constantly asked what makes stars shine on the red carpet and I have to share that nothing pulls a look together like a bright beautiful smile.”

Displaying his special ‘The Visible White Beauty’ collection at the launch, Manish Malhotra said, “Being a fashion icon is not easy. A fashion icon does not just need the right design or the perfect fit, but also essentially needs to have the right persona. And the right persona comes from grooming, which is incomplete without a great smile and perfect white teeth. The new Colgate Visible White encourages youth who are fashion conscious to use a product that will aid the beauty and life of their teeth which will further enhance their style and boost their confidence.  My collection displayed at the launch is to complement how a perfect dazzling white smile just elevates the beauty of an individual. Designed for the young and confident shopper who has an eye for fashion, this traditional summer wear.


About Colgate-Palmolive (India) Limited

Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012.  For more information about Colgate’s business and products, visit the Company’s website on the internet at www.colgate.co.in

Comments

Post a Comment

Popular posts from this blog

KERALA TOURISM WOOS TOURISTS

-
Image
Kerala Tourism attracts more tourists with new initiatives! Explore God’s Own Canvas! by Priya Jadhav Mumbai, 07th February, 2017: Considering the uptick in inbound tourism from Mumbai, the Department of Tourism, Government of Kerala is organizing B2B Roadshows in Mumbai on 07th  February, 2017. The roadshow desires to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’. The delegation from Kerala is led Mr Shine KS - Tourist Information Officer, Department of Tourism, Govt of Kerala and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors. Kerala Tourism: The story so far… The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Countr
Read more

Excellent Classes organises 34th edition of HUES, felicitates its meritorious students

-
Image
by Priya Jadhav  Mumbai, 2 nd  January 2024:   Excellent Classes,   a pioneer coaching institute in Mumbai   organised its 34 th   Annual Program called HUES - Honouring Unique & Excellent Students, where the institute rewarded the hard work and achievement of its students for the year 2023. Dr. Zaibunnisa Malik, an educationist and social activist working for the upliftment of underprivileged children graced the occasion as the Guest of Honour.     Briefing about HUES, Dr. Jamil Khan, Director of Excellent Classes  informed, “At HUES, we celebrate the performance of our students who performed exceptionally well in their Boards and Entrance exams like – ICSE, SSC, NEET, etc. The students have been working very hard for these exams and this is a way to celebrate and acknowledge their hard work.”  Students who were felicitated at the program are - Mahi Naik secured 95.6% in SSC and stood first in the institute. Asma Sayed secured 89.67% in HSC Science and also secured 99.27 percentil
Read more

Haier Launches Inverter Expert Air Conditioner Series - A New Dawn in Air Conditioning

-
Image
· Introducing a range of inverter ACs with energy saving and instant   cooling capabilities · Designed for the internet generation with WiFi and 1 touch LED      system by Suman Gupta New Delhi, March 29, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, recently announced the launch of its Dawn air conditioners along with a series of other air conditioners. The air conditioners have been introduced and designed particularly taking inspiration from the needs and requirements of the consumers and keeping in mind the weather conditions of the country. The launch is aimed at maintaining Haier’s position as a leader in the industry, specifically in the segment of air conditioners and provides consumers with a wide variety of products in the category. The new lineup of air conditioners comes with inverter technology resulting in electricity saving capabilities
Read more