WEB NEWS

by Najuka G First FDA approved device to determine  moving sperm (a key to male fertility) Test your sperm from the comfort of your home using smartphone video technology Gives 97% accurate results Mumbai,  April, 2018:   Medical Electronic Systems (MES) , a Los Angeles based technology company specializing in rapid Automated Semen Analysis, today announced the launch of  YO span>  Home Sperm Test  in India,  a first-of-its kind video-based smartphone platform that is FDA-cleared to measure Motile Sperm Concentration (the number of  moving  sperm) which is a critical factor in determining male fertility. With 97% accuracy, YO® provides consumers the ability to both view and measure the number of motile (moving) sperm in their sample on their phone and from the comfort of their home and make male fertility testing an easy process. India is experiencing a decline in fertility due to a variety of reasons such as poor lifestyle habits (smoking, overheating), pollution, ag

The launch witnessed the presence of Basketball superstars like Satnam Singh, Amjyot Singh and Palpreet Singh Brar   by Najuka G Mumbai, April 26, 2018:  The fastest growing urban team sport in the world, 3x3 Basketball comes to India for the first time with 3BL – 3x3 Pro Basketball League. 3BL is an Intellectual property of YKBK Enterprise that has been granted the exclusive rights contract from FIBA 3x3 for the Indian subcontinent, making it the first ever FIBA recognised basketball league in India. 3x3 Basketball is a 10-minute high speed basketball tournament and it officially became an Olympic sport in June 2017. It will be introduced in the 2020 Tokyo Olympics. The inaugural season of 3BL in India, featuring 12 teams with international and Indian sensations like Amjyot Singh, Palpreet Singh Brar and international basketball sensations like Bikramjit Gill, Inderbir Singh Gill, Leandro Lima and many more, will be played in six cities – Mumbai, Delhi, Aizawl, Kolkata, Chenna

LANXESS subsidiary showcases solutions at Chemspec India by Najuka G Mumbai, April, 2018 –Saltigo GmbH, a subsidiary of specialty chemicals company LANXESS, will be presenting its comprehensive expertise and longstanding experience as a reliable custom manufacturing service provider and producer of multi-customer products at Chemspec India 2018, which is being held in Mumbai from April 25 to 26. “Saltigo has been participating in Chemspec India since 2010 and our presence here this year, too, only showcases our absolute confidence in the market potential that the Indian market has. We are aligned with our business targets and are working towards expanding our activities in the pharmaceutical and agrochemical segments. We look forward to strengthening our business with selected multi-customer products. We have also been successful in attracting customers from the specialty chemicals segment, where outsourcing is not yet a common practice, to our portfolio,” says TorstenDerr, Man

Designed for training for sports, it helps athletes RUN  THE GAME   by Najuka G Mumbai, April, 2018 adidas Cricket icons   Rohit Sharma   and   Kieron Pollard   along with adidas Running ambassador   Saiyami Kher   launched the   AlphaBounce Beyond , the running footwear designed specifically for athletes needs, at the adidas sports performance store at High Street Phoenix in Mumbai today. Priced at Rs 9,999/- the footwear has been strategically designed for athletes who use running as a primary mode to dominate their game. It’s not the match-day shoes that the athletes use during their gym training and on-field conditioning drills. For this, they need a well-rounded footwear that is easy to run in, as running is the premise of most conditioning drills, provides stability for strength and balance sessions, a good grip for agility drills and just the right amount of cushioning to give the right comfort.  Keeping the above needs in mind, adidas introduces the  AlphaBounce Beyon

The world’s most sophisticated sports gamification and marketing platform takes its revolutionary sports fan experience to the world’s biggest cricket fans  by Najuka G ● World’s fastest growing social community dedicated to sports  ● Robust prediction programme across football and cricket with more sports to come  ● SportsHero set to make an impact with Indian cricket fans on the eve of the Mumbai Indians vs Delhi Daredevils Indian Premier League  ● SportsHero global brand ambassador and legend of the game Ian Chappell in Mumbai to celebrate launch  Mumbai,April 2018 , SportsHero marked its official launch into the Indian market at a press conference during the India Premier League (IPL) with its global ambassador Ian Chappell. On the eve of the Mumbai Indians vs Delhi Daredevils blockbuster the app made waves through the sporting community with a product that sets to take cricket fans experience beyond the stadium and television and into their digital worlds. 

by Najuka G New Delhi, April, 2018 : Usha International, one of India’s leading consumer durable companies, continues its association with the Mumbai Indians IPL team for the fifth consecutive year.  L aunching a nation-wide integrated campaign that connects Usha Striker fans with Mumbai Indian  players who are strikers in their own league, Usha  is all set to enhance engagement through  a host of activities for all cricket lovers, and its trade partners, distributors, dealers, retailers, and customers, pan India. While the Usha logo will be seen on the leading side of helmets and caps of MI players as part of the association, the company  will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium. Commenting on the collaboration,   Manish Kapoor, Marketing Head Fans, Usha International said,  “Usha and Mumbai Indians have always come together to create great cricket moments and memories for cricket fans. This year too, we have a treat in

by Najuka G The two-wheeler volumes in domestic market grew at a healthy rate of 14.8% Y-o-Y during FY2018 – the highest growth since FY2011, with multiple factors influencing the growth trends as the year progressed. The highlight of the growth during the current year was a robust demand in the scooters segment that outpaced the industry growth and also a strong recovery in rural demand, which reflected in a pick-up in motorcycle volumes, especially at the entry level. Says Ms. Anupama Arora, Vice President and Sector Head- Corporate ratings, ICRA, “the year was marked by sharp fluctuations in the wholesale volumes, with multiple one-time events unfolding. Channel-filling and inventory correction by original equipment manufacturers (OEMs) to replenish dealerships with BS IV compliant stock post massive discounting in March 2017 (just prior to the transition), supported wholesale volumes during the first two months of the fiscal. Subsequently, the growth slowed down in Jun

Praxis Global Alliance Report with YourNest as Thought Partners Sized at $35 billion in 2016, SFW sector to grow at a CAGR of 17% to reach $90 billion by 2022 Report highlights that demand for SFW products and services globally grows exponentially at per capita income of $4K, Indian market is at the cusp of a rapid growth with per capita income of USD 1.7K Growing awareness about healthy life style with 45% people thinking of leading a healthy life as a priority, 60% and 21% disapproving of    smoking & drinking simultaneously SFW opportunity from merchandizing, branding, product varianting is >2.5 times larger than the sports gear and equipment itself.  by Najuka G New Delhi, April, 2018 : Praxis Global Alliance, a global business research and solutions firm, along with its thought partner YourNest, an early stage venture capital fund  today   unveiled a global report on the emerging market of Sports, Fitness and Wellness (SFW) market in India. The report highlights

by Najuka G Mumbai, April 2018:  DHFL Pramerica Life Insurance Company Limited (DPLI) announced the launch of the Behtar India campaign today  with Parineeti Chopra as the brand ambassador of the campaign . With this, the unique campaign catalysing progressive change towards a sustainable India has embarked on its second year. Launched last year, the campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight month long campaign will focus on three main pillars– Health, Hygiene and Environment (Recycling). ‘Behtar India’ is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. The unique format not only supplements the government's efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behaviour change in the fields of hygiene an