Bonita
Interview of Umang Srivastava , Joint Managing Director, Casa Brands India Umang Srivastava is the Jt. Managing Director of Casa Brands India Pvt.Ltd and he is also the Joint Managing Director of Aristos Creations Pvt.Ltd. Umang along with Neeraj Mittal co-founded Casa Brands India Pvt Ltd, under which the brand “Bonita” was launched in 2010. The concept of Bonita was born when he realized that the Indian women are deprived of good products to help them organize their home better and also are missing good quality home utility products needed for to make their life easier. Since he was already working with major international brands in Laundry Care, Storage and Organising category for their export business through their parent company, Aristos Creations, Casa Brands was able to introduce similar products for the Indian customer under “Bonita”. Today, Bonita is available across all major housewares stores across India and the brand is gaining lea...