Reliance Broadcast Network launches new Innovations
LAUGH OUT LOUD WITH BIG MAGIC STRATEGIC FOCUS ON CUTTING EDGE DIFFERENTIATED COMEDY CONTENT Mumbai, June 24, 2015: BIG MAGIC, poised to be the ultimate comedy destination from Reliance Broadcast Network Limited launched a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated,hilarious and entertaining; targeting families, but predominantly the male audience. With original content including a high degree of humour, BIG Magic viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play in the digital and mobile medium. The logo unveiling saw the presence of popular BIG Magic stars namely Kiku Sharda aka Akbar and Delnaaz Irani aka Rani from...