Journey Designer by Webengage is all set to change the paradigm of marketing automation
by Suman Gupta Mumbai, July 26 2016: WebEngage, one of the India's leading SaaS companies, launched their latest product, Journey Designer. The product is a marketing automation tool which will let online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across user’s lifecycle. It would give businesses a holistic view of the user’s interaction with their website and mobile app and accordingly create a targeted, coherent and triggered engagement across multiple channels. Speaking on the launch. Avlesh Singh, CEO and Co-Founder, Webengage said, "Journey Designer is a drag-and-drop marketing automation solution that marketers can use to segment the customers and engage with them in real-time through highly personalized messages. Although the problem that it is solving is being invariably faced by all, the largest enterprises have solved it with expensive solutions like Ad...