BIC CELLO'S WRITE-TO-WIN INITIATIVE TRAINS 600,000 STUDENTS ON HOW TO PREPARE BETTER FOR EXAMS
by Priya Jadhav Mumbai, March, 2019: BIC Cello, the leading writing instrume nt company in India, launched in September of last year, ‘Cello Write-to-Win,’ a school initiative aimed at promoting a healthy attitude towards learning and education. Academic stress is fast becoming a social issue as children and teens suffer from exam anxiety. Students are put under pressure to achieve academic excellence and outperform the best in class. The stress and fear of school failure can often adversely affect children’s social, emotional and academic success. The ‘Cello Write-to-Win’ program has been designed to train students to develop handwriting skills and help them manage the stress levels that come with exams. Since its launch last year, the program has educated 600,000 students across 1,500 schools in India. The program includes two workshops that have been developed by a team comprised of certified handwriting analysts and experts from the field of e...