Lucent Industries Ltd. Board to Consider Merger with Mobavenue Media

Lucent Industries Limited (BSE: 539682) has announced that its Board of Directors will meet on Monday, 24th February 2025, to consider the proposed Scheme of Amalgamation with Mobavenue Media Private Limited.

This proposal outlines a potential vertical expansion for Lucent Industries in the MadTech (MarTech + AdTech) sector. Mobavenue Media, founded in 2017, is an AI-powered programmatic and digital growth marketing technology company. It offers solutions through platforms—PrsmX, SurgeX DSP, and ResurgeX—covering the full consumer journey, from awareness to retention.

Mobavenue has shown strong performance, with revenue rising from Rs. 35.5 crore in FY22 to Rs. 98.3 crore in FY24. The company has received over 40 industry awards, including 'MarTech Agency of the Year' and a spot on 'Forbes Asia 30 under 30.'

Lucent Industries aims to explore synergies with Mobavenue’s technology-driven approach to digital marketing across sectors like gaming, fintech, e-commerce, and retail.

Mobavenue is an AI-powered Programmatic & Digital Growth Marketing Technology company dedicated to helping businesses thrive in today’s fast-evolving digital landscape. Founded in 2017, Mobavenue leverages proprietary AI-powered solutions in AdTech & MarTech (MADtech) to optimize every stage of the consumer journey—from awareness and acquisition to engagement and retention. With a vision to revolutionize how brands connect with their audiences, Mobavenue has earned recognition as “India’s Rising AI-powered Programmatic & Digital Growth Platform.”

The company boasts a strong presence in India and is expanding to other global markets. Today, Mobavenue serves a diverse clientele, including Enterprises, Digital Native Businesses, Media Agencies, and Media Publishers. These range from listed enterprises to growth-stage startups globally in key sectors such as Gaming, BFSI, Fintech, E commerce, Retail, and other digital businesses.

The market size of the Indian Advertising Industry was ~Rs. 1.01L Cr as of 2024. Within the Digital Advertising sector, Programmatic Buying (including display, video, native, mobile, CTV, OTT & DOOH advertising) had a market share of ~Rs. 20.69k Cr as of 2024, and is expected to reach ~Rs. 36.88k Cr by 2028, growing at a CAGR of 21.24%.

Mobavenue offers three flagship products covering every stage of the consumer journey, from awareness and acquisition to retention: PrsmX, SurgeX DSP, and ResurgeX. Each is purpose-built solution to address specific business needs throughout the customer journey. PrsmX drives brand awareness & engagement across omnichannel video & programmatic media in the ecosystem, including CTV (Connected TV), OEM, OTT, Mobile Video, In-App Video, Audio, OOH (Out-of-home), and DOOH (Digital out-of-home) advertising. SurgeX DSP helps drive new user growth and acquisition. ResurgeX specialises in re-engaging and retargeting existing users to enhance loyalty and repeat customer behaviour for advertisers. All platforms are powered by Mobavenue’s proprietary core Real-Time Bidding (RTB) platform & ML & AI scalable engine, which works seamlessly to deliver measurable results and outcomes for clients.