Asus India in the

INFORMATION TECHNOLOGY

Asus India in the Spirit of Incredible -mafnifying global potential 

Mumbai, October 10, 2012: ASUS, a global leader in the new digital era, ascertained progression for Indian Market with their “In search of incredible” spirits to deliver a message of creativity and inspiration. Asus has been thriving in strengthening its base in the Indian market with its overall superior services, innovative product line up and notable in-shop experience. The Asus India retail venture has been jubilant for the overall growth in the market and has emerged India as a one of the key region to establish the global foothold. The growing consumer business and the increasing urge for incredible by Indian customers brought the global representatives to the country.

 “India has emerged manifestly and people here have become highly adaptive as compared to when we entered the market. We are ecstatic with our new undertaking as ‘In Search of Incredible’ with Asus Innovative Product line up. Our brand strives to push humanity forward with the next great innovation with Asus DNA that enriches people’s lives,” affirmed Jerry Shen, CEO – ASUSTeK Computer Inc. “We have been increasing our presence in the Indian Market to match up to the demand and propose to expand the number of stores to 100 this year. We anticipate becoming the preeminent brand in the PC category and beyond by enabling and delivering incredible experiences – product and marketing – to our customers and India has a key role to play,” he added.

Further briefing on the development, Eric Chen, Vice President, System Business Group, ASUSTeK Computer Inc. said “ASUS believes a relentless search for incredible is as important as the discovery. We are working towards building the ASUS brand preference in growing markets and sustaining ASUS product demand in established markets. In view of the demand and great prospects in India, we have been immensely focusing on escalating our retail presence so that our customers can reach us easily and to underline that we are significantly upbeat about Indian Market. We will be consistent with visual identity that reinforces incredible.”

Asus intends to create and deliver happiness to all of customers and it is a commitment that will never be compromised. In Search of Incredible (ISOI) is the story of ASUS’ unwavering commitment to delivering incredible experiences to the world. ISOI is the consumer language for the company’s corporate slogan: “Inspiring Innovation, Persistent Perfection.” Asus has affirmed to be ready for Indian Market and covets to win the Indian Market. Asus also showcased their gaming laptop G75, multimedia notebook N56 and the revolutionary Asus PadFone as Asus Innovative product line up With ASUS Design Thinking DNA.

Delivering the Incredible user experience has been extensively taken into consideration with the Beauty, Audio and Touch enhancements with the featured product line up. All the innovative product line up has raised the industry standard with an array of innovation – in sync to a whole new user part of the core element of ASUS design thinking DNA in delivering customers’ happiness. All features go to show that ASUS would never compromise when it comes to fulfilling customers’ happiness, and it remains top priority. Innovation and perfection are the prime focus points and Asus never compromises for Customer’s Happiness.

Inspiring Innovation • Persistent Perfection (IIPP) is the ASUS brand promise. It symbolizes the commitment to making life better through innovation, and the belief that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes.

Moving forward

ASUS, with In Search of Incredible idea represents that the company’s philosophy resonates with people. It indeed is the passion for innovation and perfection espoused by the ASUS family that draws from the incredible spirit of its people, and therefore carries very well in every part of the world. ASUS further proposes to develop its innovative approach to Indian consumers’ interaction with pioneering product lines.

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2011 was around US$11.9 billion.