Victorinox Swiss Army Launches

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NEW LAUNCH / LIFESTYLE

 Vijender Singh launched Victorinox's new Night Vision Watches  in India.

 The Victorinox Swiss Army Night Vision, a perennial bestseller since its original launch in 2003, has now undergone its most significant design upgrade to date. The new edition is subtly designed along very classic Swiss lines — the integration in a watch of low consumption LED light modules for dial illumination, flashlight and strobe functions. Over 100 guests along with Daniela Leone, International Marketing Director and Debraj Sengupta, Country Head — Victorinox Swiss Army Watches, attended the event. The event kick started with a grand performance by Illuminati, a UV Light Troupe. Vision watch offers ingenious multifunctionality, which characterises the legend of the Cross & Shield brand and makes it a truly worthy successor of the famous Swiss knife. Today, this emblematic Victorinox Swiss Army timepiece is being displayed in a series of travelling exhibitions and is the subject of a dedicated website that sets the scene for the various events being organised in its honour.

The Night Vision watch shares the life of its wearer, whether in everyday affairs or under extreme conditions. The section of testimonials published on the nightvision.victorinox.com
website includes one particular account, set in an icebound land, that highlights the special features of this timepiece in a very exceptional situation. The watch accompanied a German team, sponsored by Victorinox Swiss Army, taking part in the latest Siberian Black Ice Race, a 610-kilometre expedition carried out on foot and skis over Lake Baikal. In temperatures that sometimes fell to -40°C, it helped competitors Michael Snehotta, Tobias Altmann and Dominik Luksch to respect the strict time guidelines provided, a vital precondition for success in any such venture.

Anish Goel, MD Victorinox India, said, "Our brand has always created products with award winning functionality and the Night Vision is yet another such creation. We are happy Vijender could make it to unveil this iconic product. He has always used and loved our products. He has been a strong brand friend and shall continue to be one." Speaking on the ocassion, Vijender said, "This has always been one of my favourite brands in watches. Their collection caters to the needs of sportspersons and atheletes with a splash of stylish and fashionable to them."

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