Kansai Nerolac revolutionizes paint industry in India with the first ever ‘High-Definition’ paints

-

Kansai Nerolac revolutionizes 

paint industry in India with the first ever 

‘High-Definition’ paints


~ Enhances its interior emulsions brand 'Impressions' with the addition of 
Micro Embedded Brightness Boosters ~

~ Unveiled the marketing campaign 

with a focused approach on TVC & 

digitalplatforms with 

brand ambassador Shah Rukh Khan ~ 

Mumbai, 21st April 2014: Kansai Nerolac Paints Ltd, one of India’s leading paint companies, redefines the Indian interior paint segment with the introduction of a first-of-its-kind High Definition (HD) paint technology. Nerolac Impressions is the first range of premium interior emulsions in India that now comes with a ‘High Definition’ color technology.


To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a breakthrough TVC and Digital Campaign. With this campaign, Nerolac reinvents its positioning through a new creative punch-line: “Jab Nerolac Impressions ka HD Paint lagega, tohgharkesaathaapka bhi Impression badhega!!”
Enhanced with Micro-Embedded Brightness Boosters (MEBB's),Nerolac's Impressions range of interior emulsions now offers a sharper look and superior finish. This technology makes the color of your walls look far brighter, richer and cleaner than any other standard emulsion. Nerolac reinforcesthe concept of HDcoalescing it with Paints which makes colors come alive on your wall.
“High Definition has become synonymous with our lifestyle today. Based on this insight, we aim to extend this technology to homes as well through HD Paints. Having launched several innovative products under the Impressions brand in the past we hope to provide customers with a larger than life experience and take our offerings to the next level," Mr. Anuj Jain, Director (Decorative), Kansai Nerolac Paints Ltd. 
Bobby Pawar - Director - Chief Creative Officer, South Asia at Publicis Worldwide Said, "We wanted to change the conversation that the category leader was having, and we had a product that could do that. So for Nerolac Impressions HD paint we shifted the conversation from emotions and the effect of the Color on relationships to the impact a great paint can have on the perceived value of your home and you. A great way to do it was a side-by-side perception demo."
The entire campaign is based on the insight of 'how one's home is an extension of one's lifestyle and personality'. To reinforce this message, the TVC features brand ambassador Shah Rukh Khan, highlighting the difference between Nerolac Impressions HD Paint and Standard Definition Paint. It uses the humour element to subtly showcase how individuals living in HD Homes vis-a-vis Standard Definition Homes are perceived. TheseHD paints replicate the color quality difference one would observe between a standard definition TV and a High Definition TV.
Conceptualized and executed by Publicis Ambience, the film is also dubbed in Hindi & other regional languages and is currently being aired across all national channels. The product is now available at all Nerolac retail outlets across India.
Credits

Client: Kansai Nerolac Paints Ltd
Creative Agency:Publicis Ambience
National Creative Director: Bobby Pawar
Films:JigneshMaru
Production House: Apostrophe Films
Director:Koushik Sarkar
Producer:Hamesh



About Kansai Nerolac Paints Ltd:

Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and is the leader in Industrial segment, having a turnover of Rs 3376 crores. The company has five strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com

Comments

Post a Comment

Popular posts from this blog

KERALA TOURISM WOOS TOURISTS

-
Image
Kerala Tourism attracts more tourists with new initiatives! Explore God’s Own Canvas! by Priya Jadhav Mumbai, 07th February, 2017: Considering the uptick in inbound tourism from Mumbai, the Department of Tourism, Government of Kerala is organizing B2B Roadshows in Mumbai on 07th  February, 2017. The roadshow desires to attract city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’. The delegation from Kerala is led Mr Shine KS - Tourist Information Officer, Department of Tourism, Govt of Kerala and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors. Kerala Tourism: The story so far… The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that 'God's Own Countr
Read more

Excellent Classes organises 34th edition of HUES, felicitates its meritorious students

-
Image
by Priya Jadhav  Mumbai, 2 nd  January 2024:   Excellent Classes,   a pioneer coaching institute in Mumbai   organised its 34 th   Annual Program called HUES - Honouring Unique & Excellent Students, where the institute rewarded the hard work and achievement of its students for the year 2023. Dr. Zaibunnisa Malik, an educationist and social activist working for the upliftment of underprivileged children graced the occasion as the Guest of Honour.     Briefing about HUES, Dr. Jamil Khan, Director of Excellent Classes  informed, “At HUES, we celebrate the performance of our students who performed exceptionally well in their Boards and Entrance exams like – ICSE, SSC, NEET, etc. The students have been working very hard for these exams and this is a way to celebrate and acknowledge their hard work.”  Students who were felicitated at the program are - Mahi Naik secured 95.6% in SSC and stood first in the institute. Asma Sayed secured 89.67% in HSC Science and also secured 99.27 percentil
Read more

Haier Launches Inverter Expert Air Conditioner Series - A New Dawn in Air Conditioning

-
Image
· Introducing a range of inverter ACs with energy saving and instant   cooling capabilities · Designed for the internet generation with WiFi and 1 touch LED      system by Suman Gupta New Delhi, March 29, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, recently announced the launch of its Dawn air conditioners along with a series of other air conditioners. The air conditioners have been introduced and designed particularly taking inspiration from the needs and requirements of the consumers and keeping in mind the weather conditions of the country. The launch is aimed at maintaining Haier’s position as a leader in the industry, specifically in the segment of air conditioners and provides consumers with a wide variety of products in the category. The new lineup of air conditioners comes with inverter technology resulting in electricity saving capabilities
Read more