Pantene Proof Walk Event with Parineeti Chopra

My hair is my style statement on the ramp, 

says Parineeti Chopra

With Pantene’s Proof Walk, the actress continues to celebrate proof of great hair!

Youth Icon Parineeti Chopra speaks about  taking the ramp to flaunt her hair along  with real girls who have tried and tested  Pantene and witnessed its PROOF

Delhi, 30^thSeptember, 2014:

All roads lead to Delhi on Tuesday as leading hair care brandPantenehosted a first ever hair shownamed “The Proof Walk”. This aptly titled eventsaw the gorgeous Parineeti Chopra walking the ramp as the showstopper accompanied by a swarm of young and beautiful Girlsflaunting their tressesto showcase the proof of Pantene’s result, making it the trusted brand for them.

This extravagant event kicked off with noted Indian stand-up comedian Aditi Mittal taking the stage and sharing her views on the false promises being made by beauty brands. Soon after, the Girls took the ramp to showcase their hair. What captured everybody’s attention was the never seen before and novelway with which these girls strutted the ramp. They sashayed down smoothly by walking backwards giving the attendees an exclusive peek of theirhair. Infused with the confidence which only comes from proven damage protection hair. This one of a kind walk on the ramp was all thanks to the proof Pantene gave them.The Girls took to the ramp with ease and glided on the ramp like professional models.

After the girls, it was now the turn of the cynosure of everyone that evening - Parineeti Chopra. The gorgeousactress descended the ramp along with a giant bottle of Pantene, which was the ‘designer’ for the night, making everyone’s hair their style statement, and the duo took their designer-showstopper bow together. Dressed effervescently the actress with a perky demeanor impressed everyone with her exceedingly charming aura. 

The idea behind this unique event was to establish Pantene as the proven designer of beautiful damage protectedhair of all the attractive women who walked the ramp. To conclude the event, Parineeti also helped the audience check for proof of great hair at home by checking if they had split ends. She demonstrated the ultimate needle test by passing a thread through the eye of the needle explaining that if their hair did not pass through meant they had split ends.

Speaking on this event, the actress said, “I never thought my hair could ever be glamorous. I thought I would need to sit for hours getting hair treatments to get that 'wow' hair look.  In my upcoming film I play a glamorous role and my look was of utmost importance.  After coming on board with Pantene I saw the proof of great hair. I realized how easy it is to achieve great hair which is also healthy from within. Now my hair is ready for any role andhas become my proven style statement which I am proud to flaunt on the ramp, or on screen. My hair has become my style statement only cause I have Pantene’s proof! I urge girls out there to try Pantene and put their hair through the ultimate needle test to get their proof of great hair, making every walk their proof walk!”

Post the ramp show, Pantene had planned fun filled activities for the attendees who were treated all day with Pantene goodies and went click-happyat the selfiebooths. All in all giving the girls an unforgettable experience and giving them great, gorgeous tresses to take home!

The new Pantene range equipped with the Pro V formula technology restores hair and shine from within and not only provides intense moisturization as you wash but it also helpsto prevent future damage, giving up to 3 months of split ends protection.

More Information on the new Pantene Range

Pantene launches its new range of shampoo and conditioners, with total damage care, involving the best ever Pro-V formula which helps in improving hair health, strength and elasticity. Studies have revealed that Pro-Vitamins or PRO-V penetrate deep into the cortex of each hair strand. The two ingredients that make-up Pantene’s Pro-Vitamin complex - Panthenol and Panthenyl Ethyl Ether - are carefully coupled in the formulation to restore health and shine from within. Thus the result is nourished, beautiful, shiny hair.

The Pantene product range includes different variants such as Total Damage Care and Hair Fall Control to meet your specific needs.