Rajasthan Royals partner with Ariel India to join the #ShareTheLoad Movement
Rajasthan Royals partner with Ariel India
to join the #ShareTheLoad Movement
If Rajasthan Royals can
#ShareTheLoad and do laundry with Ariel, so can you!
Rahul Dravid, AjinkyaRahane,
Steven Smith & Stuart Binny believe equality and partnerships within the
household is as important as partnerships on the field
A recently conducted survey by an
independent third party agency on Indian Households across 5 cities,
supported by Ariel India reveals that76%
of Indian men feel that laundry is only a woman’s job*
85% of working Indian women** feel they have 2
jobs, one at work and the other at home*
75% of
married Indian women feel that if their husbands help with household chores,
they will get more quality time with them*
76% of Indian women feel laundry is
the easiest task a man can help with at home*
|
by Suman Gupta
Mumbai: The IPL’s current in-form team, Rajasthan Royals, partnered
with Ariel India, to support equality
within the household and join the #ShareTheLoad Movement, at a press
conference here in Mumbai. In response to a recently conducted survey by an independent third party agency
on Indian Households which revealed that nearly 76% of Indian men feel laundry is only a woman’s job*, women from across
the country sparked a pan-India movement to bust gender stereotypes and end
inequality within the Indian household. Supported by Ariel India, the
#ShareTheLoad Movement, has seen a host of famous faces joining including the
likes of Shilpa Shetty, Malaika Arora Khan, Arbaaz Khan, Amala Paul, Mandira
Bedi, Neha Dhupia, Boman Irani, Sania Mirza, Shoppers Stop, Masaba, American
Crew, with the Royals being the newest
partners to champion the cause!
With the survey revealing that 72% of Indian women want to only marry a
man who will help with household chores*, it is clear that equality within
the household is a burning issue for women across the country. Following up on
the recent launch of its new customized ‘His & Her’ pack with a
Do-It-Yourself Laundry Manual for Men, and the revolutionary ‘Men and Women’ wash
care labels, Ariel India now welcomes on-board the first-ever IPL champions, Rajasthan
Royals, as they pledge to #ShareTheLoad to drive equality within the household.
Team Mentor, Rahul Dravid, was thrilled to join the Movement,“Having spent close to two decades as a
professional cricketer,traveling across the world and constantly on tour, I’ve
been truly blessed to have such a strong support system back home. Having now
retired, it’s my turn to give back and #ShareTheLoad at home! From helping the
kids with homework, to doing a few household chores, I try my best to ensure my
wife is equally supported. Helping around the house with household chores is a
value system I was raised on, and I believe more men from across the country
need to commit to drive equality within the household. Something as simple as
doing the laundry can go a long way in forging a healthy partnership at home
and I’m glad to partner with Ariel which is the No.1 recommended brand by
washing machine makers globally.”
Rajasthan Royals, CEO, Raghu Iyer, commented on the partnership,“#ShareTheLoad is a campaign of significant importance and we are
thrilled to partner with Ariel India to further drive the message of household
equality. The Royals is a team built on partnerships and equality is the
foundation of our success. Cricketers are role models to millions across the
country, and to see these guys pledge to do the laundry while balancing their
busy and hectic schedules is a true reflection of the change that Ariel India
is driving. We are thrilled to join this partnership, and look forward to
having more men from across the country take this pledge!”
Newly-wed
star cricketer AjinkyaRahane was excited to drive this change, “Despite the hectic schedules and
commitments of being a professional cricketer, my wife and I always ensure we
split the chores at home equally, this way we also manage to get more quality
time with each other. #ShareTheLoad is a very important and progressive message
and helping out with household chores is the key to a successful marriage. I
encourage more men from across the country to come forward and help drive equality
within the household, since with a detergent like Ariel, anyone can get perfect
laundry results in just 1-Wash.!”
Australian Test Captain and World Cup
Winner, Steven Smith, added“Just as partnerships are key to a
successful cricket team, partnerships at home are crucial for a healthy
personal life. As cricketers, we are constantly on the road, playing in
different countries and this can take its toll. However, finding the time to
#ShareTheLoad at home is not only a great way to de-stress but it also ensures
quality time with your better halves. I am delighted the Royals are championing
this cause and I’m certain #ShareTheLoad will not just drive equality within
the household, but also drive us to the title!”
Attributed to Sharat Verma, Associate
Brand Director, Fabric Care, P&G India, “The national survey on
Indian households conducted by an independent third party agency, supported by
Ariel, reinforced that Indian women feel there exists an inequality between men
& women when it comes to household chores and specially laundry. Ariel
supports all men who pledge to #ShareTheLoad of laundry at home and celebrates
their pride of gettingthe best stain removal in 1-wash.”
Ariel is the
No. 1 Brand Recommended by Washing Machine Makers globally*.
*More leading washing machine makers recommend Ariel than any other brand
globally.
About
the Survey on Indian Households:
An Independent
Third Party AgencySurvey on Indian Households was conducted in 5 cities (with a
total of 1250 respondents). The survey was carried out in November, 2014, and was
conducted among men and women in Mumbai, Chennai, Delhi, Hyderabad and Bangalore.
*Claims
generated from men and women who were in agreement with the above statements as
per a 5-city (1250 person) survey conducted by an independent third party
agency in Mumbai, Delhi, Chennai, Hyderabad & Bangalore, in November 2014.
**Women who work and do household chores
*** Based on third party test results in fully automatic washing machines on
polycotton on stains like grass and coffee stains on leading matic detergents.
About
Procter & Gamble India
P&G serves nearly five billion people around the
world with operations in approximately 70 countries worldwide. P&G is one
of the largest and amongst the fastest growing consumer products companies in
India. Its presence pans across the Beauty & Grooming segment, the
Household Care segment as well as the Health & Well Being segment, with
trusted brands that are household names across India. These include Vicks ®,
Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®,Pampers®, Pantene®,
Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates
through 3 entities in India of which 2 are listed on NSE & BSE. The
listed P&G entities are: ‘Procter & Gamble Hygiene and Health Care
Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is
a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter
& Gamble Home Products Ltd.’ Please visit http://www.pg-India.com for the latest news and in-depth information
about P&G India and its brands.
|
Comments
Post a Comment