Shemaroo Bhakti App for the devotees going to Kumbh Mela

 by Priya Jadhav

Shemaroo Bhakti App Acts as a Devotees Guide

for Kumbh Mela 2019

Mumbai, 18 January 2019: Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela. The app will provide information on the history of Kumbh Mela, the upcoming events, travel and stay options and services available at the Mela for its subscribers.

Shemaroo ventured in the devotional category a decade ago tapping the religious beliefs of Indians. Shemaroo Bhakti app was launched in January 2018 and has received an overwhelming response from subscribers across the globe till now. Shemaroo’s Bhakti app was recently awarded under the Most Innovative Mobile app category at the Drivers of Digital Summit 2018.        

Kumbh Mela is the largest peaceful gathering in the world and plays a vital role in India’s historical, cultural and spiritual heritage where devotees from across the globe come to attend the holy festival. Users of Shemaroo’s Bhakti App will have information ranging from introduction to Kumbh Mela, Mythological significance, Rituals of Kumbh to the bathing dates and weather updates of Kumbh Mela 2019. The Rituals of Kumbh section will highlight all the important rituals that will go on during the Kumbh Mela. Bathing dates section will have all the bathing dates which can be added to your mobile calendar for reminder. The app is also equipped with a map for easy navigation during Kumbh in Prayagraj along with medical facilities available during the entire Kumbh duration.

Shemaroo team will be creating content of Kumbh Mela darshan, which will be made available on its DTH & digital platforms.

Additionally, this year’s Kumbh Mela will see an extravagant experience zone created by Shemaroo wherein the devotees will get hands-on experience of Shemaroo’s devotional services.

Shemaroo Bhakti App can be downloaded through Google Play Store or by giving a missed call on 8824022011.

About Shemaroo : Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision