by Priya Jadhav
Buoyed by a healthy surge in domestic tourist arrivals, Kerala Tourism is all set to kick-start a new aggressive marketing campaign with a string of Partnership Meets to be organized in Ten Indian Cities, showcasing a combination of the state’s traditional art forms and its attractive products of touristy appeal.
With remarkable participation in Patna, Lucknow, Indore and Bhopal during July 2019, and in Pune during August 2019, and in Rajkot, Ahmedabad and Surat during September, Kerala Tourism officials are delighted to be in Mumbai now and look forward to the Partnership meet being held later on at Nashik.
Tourism Minister Shri Kadakampally Surendran said the meets, coinciding with the Onam festivities, would provide opportunities for the tourism trade in these cities to interact with over 50 tourism industry players from Kerala. “We are expecting 60-70 buyers from the respective cities to attend each show,” he added.
The Partnership Meet will also showcase the presentation of a short 30-minute cultural programme, a visual storytelling that encapsulates the various art forms of Kerala, to unveil the village life and folklore of God’s Own Country.
Domestic tourist arrivals in Kerala in the first quarter of 2019 stood at 41,90,468 as against the figures of 38,77,712 during the corresponding period in 2018, registering an increase of 8.07 per cent.