The marathon celebrates the love for caffeine with unlimited servings of the beverage to celebrate the iconic day
by Priya Jadhav
New Delhi: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, is organizing the first-of-its-kind celebration for coffee lovers on October 1, which is celebrated as International Coffee Day. Cinépolis is marking the occasion by hosting a movie marathon that will continue post-midnight and viewers will get to choose from the unlimited variety of coffee beverages. Cinepolis boasts of an extensive coffee menu made from the finest 100% Arabica coffee beans that enhance the flavor of the brew and make the coffee experience even more invigorating.
The marathon will showcase three latest movies, namely Abominable, Section 375 and Dream Girl across Cinepolis cinemas in Delhi and Mumbai. Under this interesting initiative, the marathon will be kickstarted by the Abominable screening in the 4DX format, followed by Section 375 and Dream Girl. Coffee and movie lovers are being invited to participate in a social media contest #MovieBuffCoffeeMarathon to get a chance and win passes for the specially curated movie marathon.
Commenting on the occasion, Mr. Devang Sampat, Deputy CEO, Cinépolis India said, “It has always been a pleasure to connect with our patrons above and beyond cinema, by aligning their interests with our brand. Celebration of International Coffee Day gives us the opportunity to create an exciting opportunity for our consumers and allowing them to enjoy the adventure of a movie marathon with the ultimate wake-up drink. Given that there are a large number of caffeine lovers in India, this initiative re-emphasizes that a lot can indeed happen over coffee.
Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B, and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican.
About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 383 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018 and MAPIC India Omnichannel Retailer of the Year 2019.
About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.