OMRON Healthcare India ropes in Milind Soman to enhance Health Awareness

 by Priya Jadhav

Mumbai, August 28, 2023: OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, has announced a collaboration with supermodel, film producer, and fitness enthusiast Milind Soman to enhance awareness around adopting home monitoring as an essential constituent of health regime.

This collaboration marks a significant stride in the realm of home health monitoring, underlining OMRON's commitment to supplement the quality of lives of millions through technologically advanced and useful devices. The objective is to raise awareness regarding the importance of adopting a sincere and continuous practice of blood pressure monitoring, and body composition & weight measurement to prevent the onset as well as aggravation of disorders like hypertension. Both Milind and OMRON urge to make monitoring an essential part of all hypertension, fitness, and weight management routines which most of the time is reactive and is pursued by an individual only after facing a health incident.

Milind Soman's dedicated approach to his holistic well-being, by maintaining a healthy diet, consistent physical activity, and regular health check-ups, aligns perfectly with OMRON 's vision of “Going for ZERO" focusing on preventive healthcare to reduce incidents of hypertension-led events to realize zero heart attacks and zero brain strokes.

The recent spike in cases of Heart attacks among youngsters is a worrisome trend. However, if regular monitoring starts at an early age, it can have a substantial long-term impact on the overall health of individuals. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in the near future.

While speaking about the collaboration, Mr.Tetsuya Yamada, MD of OMORN Healthcare India, said, "In India, a critical necessity exists to raise consciousness regarding the significance of health screening. The inclusion of health screening within any fitness regimen is imperative. And Milind Soman embodies fitness in a holistic way that includes regular screenings as well. His credibility is unquestionable. OMRON had the opportunity to collaborate with him earlier and we are glad to open another chapter of our partnership with him that will enable us to connect with more consumers, reinforcing the message of ‘Life On With OMRON’.”

Milind Soman, a prominent figure in the fitness industry and a staunch advocate for healthy living, shared his excitement about the partnership, saying, "I am honored to be associated with OMRON Healthcare India, a brand that shares my passion for promoting health and well-being. With OMRON’s advanced and useful devices, I believe we can inspire a health revolution in India, encouraging everyone to take charge of their health journey that would include monitoring.”

About OMRON Healthcare and its India business : Committed to advancing health and empowering people worldwide to live life to the fullest, OMRON Healthcare is a global leader in the field of clinically proven, innovative medical equipment for home health monitoring and treatment. Aiming to realize its vision of “Going for Zero, Preventive Care for the Health of Society”, the company develops products and services for cardiovascular condition management, remote patient monitoring, respiratory care, and pain therapy devices. These help healthcare professionals and patients reduce cerebro-cardiovascular events, aggravation of respiratory diseases, and restrictions due to chronic pain. With well over 350 million units sold globally, OMRON provides the world’s most recommended blood pressure monitors by healthcare professionals.  Throughout its history, OMRON Healthcare has been striving to improve lives and contribute to a better society by developing innovations that help people prevent, treat, and manage their medical conditions and provides products and services in over 130 countries.