Apollo Tyres Celebrates the Universal Spirit of Raksha Bandhan with Heartwarming Film

by Priya Jadhav 

New Delhi, 30 August 2023: Raksha Bandhan, the cherished festival that symbolizes the bond of protection and care, is an occasion celebrated with zeal and fervor across India. This year, Apollo Tyres is delighted to unveil a heartwarming short film that captures the essence of Raksha Bandhan in a unique and inclusive way. "Raksha Bandhan is for everyone. Even Those Who Play the Part," the film beautifully narrates a story that goes beyond the conventional notion of the festival. While Raksha Bandhan is widely known for celebrating the special connection between brothers and sisters, this film explores the profound meaning it holds for everyone, even those who seemingly play peripheral roles in our lives. 

In the film, a young girl embarks on her journey home on Raksha Bandhan day. However, her path takes an unexpected turn when she finds herself pursued by a truck, leaving her feeling uneasy. As fate would have it, her car suddenly breaks down, leaving her stranded in an isolated area along the highway. To her astonishment, the very truck driver she had apprehended as a potential threat emerges as her unexpected savior. Through their shared experiences and mutual support, they come to realize that the spirit of Raksha Bandhan transcends traditional boundaries, encompassing all who embody its essence. 

Digital film link: https://www.youtube.com/watch?v=b1JTyBM7tGE 

The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries. Apollo Tyres, a brand synonymous with quality and performance, seeks to emphasize that the essence of Raksha Bandhan is deeply embedded in its commitment to ensuring safety and security on every journey. 

Join Apollo Tyres this Raksha Bandhan in embracing the true spirit of the festival – one that encompasses not only blood relations but also those who play significant roles in our lives. Let us remember that "Raksha Bandhan is for everyone. Even those who play the part."