JBG Invincible Women’s Run and Pinkathon unite with Glenmark and Bank of Baroda to empower women, BOBCARD launches TIARA card

 by Priya Jadhav

Mumbai, December 12, 2024: JBG Invincible Women’s Run and Pinkathon, join hands with Glenmark and Bank of Baroda for its second edition, bringing a unique focus on women empowerment. This year’s event is set to inspire women across all walks of life to embrace a healthier lifestyle and take charge of their financial independence.

At the press conference, key figures including Milind Soman, creator of Pinkathon, and Ankita Konwar, founder of Invincible Women’s Run, highlighted the transformative impact of this initiative. Joining them were Dr. Nikita V. Raut, Deputy General Manager – Sustainability, Ethics & ESG, Bank of Baroda, & Ravindra Rai, MD & CEO of BOBCARD Limited.

The JBG Invincible Women’s Run and Pinkathon aim to encourage women to prioritize health and fitness, creating a community of support and inspiration. Participants can choose from categories like the 3K, Lifelong 5K, and 10K runs, as well as ultra-distances such as the Limitless 100K, Super 75K, Fabulous 50K and 100K relay. The initiative also raises awareness about critical women’s health issues, including breast cancer.

Milind Soman expressed his excitement about the partnership, stating, “Pinkathon has always been a movement that combines health, strength, and empowerment. Collaborating with JBG Invincible Women’s Run, Glenmark, and Bank of Baroda helps amplify this vision, encouraging more women to take their first step toward fitness.”

Dr. Nikita V. Raut, Deputy General Manager – Sustainability, Ethics & ESG, Bank of Baroda said “Bank of Baroda is pleased to partner with Pinkathon, a movement that has inspired countless women to prioritise their health and well-being. This collaboration reflects our shared vision of empowerment and inclusivity. With a range of customised initiatives for women customers such as the Baroda Mahila Shakti Savings Account, bob Women Power Current Account and the recently launched Baroda Mahila Swavalamban business loan, we believe that physical, emotional and financial well-being go hand in hand in building a healthier, more equitable society.”

Mr. Ravindra Rai introduced BOBCARD LIMITED’s latest offering, the TIARA Card—a card exclusively designed for women. This innovative financial product aims to cater to the unique needs of women, enhancing their financial independence.

BOBCARD’s TIARA card addition to its credit card portfolio is a commitment towards supporting women on their journey to financial independence. With tailored benefits and flexible payment option, TIARA Card is designed to support and build confidence in taking charge of their health and finances, aligning with Pinkathon and Glenmark’s commitment. BOBCARD LIMITED dedicates this offering to empower all women as they reimagine the rules, break barriers, and rise higher. This is the start of their financial journey where recognition meets luxury.

TIARA Credit Card—a first-of-its-kind, women-centric credit card blends elegance with practicality, providing exclusive rewards and benefits across travel, dining, lifestyle, entertainment, and health categories. The card also includes zero-cost EMI on RuPay network transactions. Tap the link to open the product page

Ankita Konwar added, “The Invincible Women’s Run provides a safe, inclusive platform for women to challenge themselves, connect with a like-minded community, and celebrate their fitness journey. Collaborations like these make it possible to reach more women and inspire positive change.”

Various engaging pre-event activities, including the Fearless Midnight Run, Surya Namaskar in Saree, and the Aatya Maushi Run, have been organized to inspire women to participate enthusiastically and promote the importance of both physical and mental well-being. Additional events are planned for the coming week, building momentum and further encouraging women to prioritize fitness and holistic wellness ahead of the main event.

Pinkathon – India’s Biggest Women’s Run

India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health. The focus of India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women while creating much-needed awareness about breast cancer and encouraging thousands of new or first-timer women to take up running.

Invincible Women: Invincible Women an ultramarathon and health awareness event for women founded by Ankita Konwar to promote awareness of healthy lifestyles for women. Designed to encourage and inspire all women to address the issues that might be visible or invisible barriers to prioritizing their health.

About Smiling Tiger Experiences LLP :Founded in 2022 by Niraj Kshirsagar and Prashant Singh, Smiling Tiger Experiences LLP specializes in large-scale participatory sporting events across India, focusing on running and cycling events. Known for its seamless operations and participant-centred approach, the company is dedicated to elevating sporting events nationwide, fostering health, community, and unforgettable experiences.

About Jai Balaji Group :Jai Balaji Group stands at the forefront of the Indian steel industry, delivering excellence through diverse product range, including Ductile Iron Pipes, Ferro Alloys, TMT Bars, MS Billets, PIG Iron, and DRI. Our dedication to quality and innovation fuels our mission to support India’s infrastructure and industrial growth.

About La Shield :La Shield, Glenmark’s trusted skincare solution brand, has partnered with JBG Invincible Women’s Run with Pinkathon, fortifying its commitment to prioritise protection and care for every skin type. As India’s premier event celebrating women’s health and fitness, JBG Invincible Women’s Run with Pinkathon fosters empowerment – a value that resonates deeply with La Shield’s commitment to nurturing confidence and well-being through reliable skincare solutions.

Driving home its core value of ‘Shield for Every Skin’, the partnership reiterates its dedication to nurturing skin health, regardless of the environment. By joining hands with JBG Invincible Women’s Run, La Shield has amplified its mission to inspire women to prioritize their well-being and nurture their confidence.

About Bank of Baroda : Founded on 20th July, 1908 by Sir Maharaja Sayajirao Gaekwad III, Bank of Baroda is one of the leading commercial banks in India. At 63.97% stake, it is majorly owned by the Government of India. The Bank serves its global customer base of ~165 million through over 70,000 touch points spread across 17 countries in five continents and through its various digital banking platforms, which provide all banking products and services in a seamless and hassle-free manner. The Bank’s vision matches the aspirations of its diverse clientele base and seeks to instil a sense of trust and security in all their dealings with the Bank.

About BOBCARD LIMITED:BOBCARD Limited (Formerly known as BOB Financial Solutions Limited) was established in the year 1994. It is a Non-Banking Financial Company, wholly owned by Bank of Baroda. The Company’s primary business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced, efficiently serviced, and can easily be availed through a digital-all application process. A pioneer in the space of credit cards, BOBCARD Limited offers an array of products catering to all segments of customers including Shopping Cards, Travel Cards, Card for Defense Personnel, Cards for Professionals like ICAI, ICMAI & ICSI, co-branded cards with HPCL, Snapdeal, IRCTC, Premium Lifestyle cards like Eterna, Premier, and more such exciting variants. It is leveraging state-of-the-art technology to provide unique payment solutions to its customers.

For more information, visit http://www.bobcard.co.in