Ajinkya Rahaneinspires Indians to be Shiksha Superheroes

The renowned Indian cricketer joins hands with P&GShiksha to unveil the impact of building and supporting 1000 schoolsacross India

In its 12th year, P&G Shiksha will now impact the lives of over 10,00,000 children, by building & supporting over 1000 schools across India Ajinkya Rahane joins a host of celebrities for the Shiksha Superhero campaign this year including; Shane Watson, Raveena Tandon, Dinesh Karthik, Lavanya Tripathi and Dipika Pallikal P&G Shiksha is making key infrastructure interventions in the schools across the country thus making education accessible to the children in the region.

 by Suman Gupta

Mumbai, June 2016: P&G’sflagship Corporate Social Responsibility program P&G Shikshacontinues to march forward with the motto‘Padhega India, Badhega India’. Now in its 12^thyear, P&G Shiksha continues to make critical infrastructure andlearning interventions by building and supporting schools across thecountry thereby providing underprivileged children with access toeducation. This year, P&G Shiksha launched ‘ShikshaSuperheroes’ a campaign to acknowledge consumers, the real-lifesuperheroes who made a simple brand choice of buying P&G productsand contributing to this noble cause impacting the lives ofthousands of underprivileged children. Joining the movement this yearin Mumbai, the renowned Indian cricketer Ajinkya Rahane donned theavatar of ‘Shiksha Superhero’and unveiled the new impact numbers for P&G Shiksha. Till date,P&G Shiksha hasbuilt and supported more than 1000 schools which will impact thelives of around 10,00,000 children through educational interventionsright from Kashmir to Kanyakumari.

To celebrate this milestoneimpact, Shiksha Superhero Ajinkya Rahane interacted with students ofP&G Shiksha School. Rahane emphasizedon the importance of education in the lives of children andencouraged the people of India and Mumbai to be Shiksha Superheroesby simply choosing P&G Products and contribute to the educationof underprivileged children. Rahane shared his school memories withthe children and was very impressed with the confidence, intelligenceand exuberance demonstrated by them.

Pledging his support,renowned cricketer and Shiksha Superhero Ajinkya Rahane said,“I am glad to be given this wonderful opportunity of being aShiksha Superhero and support the cause of education by P&GShiksha. It is great to see that over the last 12 years, 1000 schoolshave been built and supported which will impact over 10 lakhchildren. Interacting with such bright minds from the P&G ShikshaSchool has been a wonderful and humbling experience. Inmy life, I am thankful to my Education that gave me the disciplineand drive to follow my dreams and has played a very important role inmoulding me as an individual and a cricketer.”

He further added,“Today,after talking to P&G Shiksha school children, I realized that howsimple it is to be a Shiksha Superhero and impact the lives of thesechildren. Everyone can become a real-life Superhero, all you have todo is choose P&G products and become part of the P&G Shikshamovement that will enable you to contribute towards education ofunderprivileged children. Like me, I want to encourage the people ofIndia to be Shiksha Superheroes by making the simple brand choice ofbuying P&G products and make a difference in the lives of manymore children. It is a simple and small choice from our end but has alarge impact on the lives of these children.”

With the objective of providingaccess to education to every child across the nation, P&G Shikshais working extensively by making key infrastructure interventions.P&G Shikshahas been instrumental in the change by equipping the schools withnecessary amenities from building classrooms to providing cleandrinking water to setting up playgrounds thereby bringing down thedropout rate and improving overall literacy rate in Maharashtra.

One of the most noteworthyinitiatives undertaken this year were in Chennai , where due to P&GShiksha’s intervention of building a new classrooms and toilets in the school resulted in the number of enrolments to increase byalmost double. Apart from Chennai, there have been many otherdifferent kinds of interventions like building new classrooms at theP&G Shiksha School in Delhi, encouraging girl child education inHyderabad by providing the school with cleaner and hygienic toilets.These interventions supported by P&G Shiksha aid the minds ofunder-privileged children by encouraging them to fulfil their dreamsby receiving an education in a healthy and safer environment.

P&GShiksha has over the years received generous support from manythought leaders and celebrities such as Anupam Kher, Dr. Kiran Bedi,Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan,Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, KareenaKapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia,Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, JatinDas, Shaan, Chitrangada Singh, Soha Ali Khan, Arjun Kapoor, Aditi RaoHydari, Irrfan Khan, Anil Kapoor, Rahul Dravid, Shane Watson, RaveenaTandon, Dinesh Karthik, Dipika Pallikal and many more.

P&G Shiksha also allows consumers to share in theirsupport. This can be easily done by buying any P&G Product suchas Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPurand part of the proceeds will go towards building and supportingschools. Consumers can also visit amazonhttp://www.amazon.in/b/ref=Shiksha_TOS?_encoding=UTF8&ie=UTF8&node=3966988031or Snapdealhttp://www.snapdeal.com/offers/shikshato buy P&G products & support this cause.Embodying the motto of ‘Padhega India, Badhega India’ -P&G Shiksha believes that the bright minds of today lead to abrighter tomorrow.