Bollywood actor Sonu Sood becomes the official brand ambassador for IG International Known for his fit physique, Sonu Sood recommends a fruitarian diet for all

by Suman Gupta

January 2017: In yet another significant milestone, IG International, India’s largest fresh fruit importer, announces that actor Sonu Sood is its official brand ambassador. An ardent fitness enthusiast and a self-confessed fruit-lover, recommends the fruitarian diet to all and doesn’t hesitate to admit that he owes his fitness and great health to fruits. IG International has also launched the Belgian Conference Pears in India in association with Belgium-based fruit company BelOrta. Launched by Sonu Sood and celebrity Chef Ranveer Brar, the fruit is now available in leading retail stores across the country and is already adding color and great taste to the palates of Indian consumers. 

Commenting on the launch, Tarun Arora, Director – Finance and Operations said, “We believe that a good brand ambassador who personally reflects your brand promise can help create a strong connect with consumers. We are extremely glad to welcome Sonu Sood as a representative of IG International. His dedication to fitness and advocacy of healthy eating habits are a perfect match with our brand personality and we are certain that with him as the face of IG International, we’ll be able to make greater strides in educating Indians about how a diet rich in fruits can benefit them over the long term.”

“Fruits have been an integral part of my diet since childhood. Being physically fit requires not just exercising regularly, but having a healthy diet as well. A fruits-only diet is quite wholesome itself, giving all the required nutrition for your body. As a fruit-lover and fitness enthusiast, I am glad to associate with IG International, and share my personal mantra of fitness with everyone,” Sonu Sood commented.

Over 50 years of experience, relentless effort and a great business strategy has seen brand IG emerge as a trusted symbol of product quality, freshness and reliability comprising 14 companies under its aegis. Importing 31 varieties of fruits across 22 countries in the world, IG International further uses its exceptional distribution network to cater to a pan-India market in cities such as Mumbai, Bangalore, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Jalandhar, Hyderabad, Lucknow, Kolkata, Cochin, Patna, and Nagpur.