dittoTV brings the two most awaited Football tournaments this January

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Catch the I-League and EFL live and on-the-go on TEN Sports on dittoTV
by Suman Gupta
January , 2017 (Mumbai): Over the past decade, the popularity of football tournaments nationally and internationally has paved the way for growing the fan base of the sport in India. It has also resulted into a tremendous increase in football viewership, making it one of the most followed sport in the country.
In response to this growing trend, dittoTV has brought together the most anticipated Indian league- the I-League to its platform. The championship will kick-start with a fierce competition between East Bengal and Aizawl FC at 4.30 PM, followed by Bengaluru FC and Shillong Lajong FC at 7.00 PM on January 7. This year, the I-League will also witness the entry of newcomers Minerva FC and Chennai City FC in an action-packed match on Sunday, January 8 at 4.30 PM. The widely followed EFL that kicked off in 2016 is gearing up for it’s semi-final, with two highly awaited matches. Manchester United will compete with Hull City on January 11, followed by Southampton v/s Liverpool on January 12.
Youth being the chief driving force of the country, has largely influenced the growth of football as a sport in India. Since television viewing in India is traditionally subject to the preference of the older generation, young football fanatics find themselves resorting to online sports portals and live television platforms to keep up with the latest updates on their favourite sport. Consequently, international football leagues boast of an impressive rise in the number of viewers on multiple digital platforms in India, including dittoTV.
As most international matches are aired late in the night, youth residing in hostels or in single TV households often miss out on their favourite matches. However, with platforms such as dittoTV, they can watch these matches at their convenience, on any internet enabled device.
The I-League commences on January 7 at 4.30 PM, while the Semi-Final of EFL kicks off on January 11 at 1.30 AM, followed by a match on January 12 at 1.15 AM. dittoTV subscribers can tune into Ten 1 HD to watch the matches live. The platform is available on Android and iOS platforms. The subscription charge for one month is INR 20.
About dittoTV:
dittoTV is a platform of Zee Digital Convergence Limited (ZDCL), which hails from one of India's leading television, media and entertainment companies (ZEEL). dittoTV offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV, Aaj Tak, BBC, MTV, Ten Sports. The subscription charges for one month, three months, six months and one year are INR 20, 50, INR 90 and INR 170 respectively.Users can also access content by visiting www.dittoTV.com
#BeesKaTV, #DeshKaTV
TEN 1 HD
TEN 1 HD is a high definition sports channel from Ten Sports, Asia’s leading sports network. Ten Sports operates five sports channels, TEN 1, TEN 2,TEN 3, TEN Golf HD and TEN 1 HD. TEN 1 HD showcases the best of sports across the Ten network. Sony Pictures Network has acquired the Ten Sports network as of 31 August 2016.
 About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, dittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com

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