GRADO from The House of GBTL and OCM

This Summer, wear a fashion statement with the new Cotton Collection by GRADO from The House of GBTL and OCM!

Add a dose of panache with appealing fabrics fashioned from GRADO’s latest Cotton Collection 

by Priya Jadhav

April 2019: Known to create magic in the fashion industry via their fabrics, GRADO – the power brand from the House of GBTL and OCM, is all set to broaden their product portfolio with the launch of their Cotton Collection. New-age designs and summer-friendly, it will be an exclusive range of fabrics for blazers, trousers, shirts and more! The range of colours is diverse and versatile - right from softer powder colours like limes, blues, greens and beiges; to vibrant shades like hues of oranges, rusts and purples. Myriad colours encompass this range and span across lighter pastels to brighter tones.

A name that’s synonymous with fashion, GRADO is all set to up the ante, by offering unique style and extreme comfort. 

The collection has been put together with 100% pure cotton fabrics, including fine Egyptian Giza cotton.  A range of light weight and weather-friendly jacketing fabrics has also been developed keeping the discerning customer in mind. Along with this, the range also consists of wrinkle-resistant (cotton blended with tencel) fine cotton fabric treated with liquid ammoniafor an enhanced look and feel.

Amidst the hustle-bustle, people are always on the lookout for fabrics that breathe, are comfortable, wrinkle-free and leave a lasting impression. They’re also always looking for versatility of their apparel – making it easy to mix-and-match to wear to diverse occasions. GRADO Cotton Blazers are a versatile garment which easily lends itself to numerous occasions.

Cotton is one such fabric that befits both casual and formal attires with equal flair. With this new collection, one will get to don high quality fabrics that possess ultra-smooth finish, long-lasting luster and trendy colours as well.

Expressing his excitement about the new range of fabrics, Mr. Rajendra Agarwal, Mentor, GRADO said “We are delighted to launch our Cotton Collection that is exquisite. It’s going to rule the roost in this segment. It is the perfect amalgamation of trendy colours and patterns with utilitarian facets of comfort and ease. Who would have thought that one could wear a blazer during summers without worrying about the discomfort – well, now you can – thanks to our cotton fabrics! It is definitely going to be a great hit with our consumers. Be it formalwear or casual or ethnic wear, this collection is a multi-faceted star and we are truly happy with the final output of intensive and insightful research, planning and execution.”

Delighted about GRADO's new fabric extension, Mr. Vikram Mahaldar, Managing Director, OCM said “Cotton fabrics from GRADO have been envisaged after a careful study on consumer insights as well as Industry trends, and we are pleased with the Collection. We look forward to our customers donning comfortable apparel created with our fantastic range of cotton textiles with fun and fashionable variants. This refreshing range also further solidifies our market position for year-round fabrics.”

Speaking about the latest collection, Mr. Rahul Agarwal, Director, GBTL said “We are all looking forward to Cotton collection from GRADO in the market as we are confident of its positive performance with all our customers. Apart from being functional, in terms of season-compatibility, it is also an ideal fusion of trendy designs and comfort. Since that is a much preferred combination, the collection gives our customers that utopian impetus to wear apparels made out of our cotton fabrics”.

By offering a huge variety of premium quality cotton fabrics, GRADO from The House of GBTL and OCM is bound to be your first choice for that fine fabric which renders an effortless look and is apt for any and every occasion.

ABOUT GRADO: GRADO from The House of GBTL and OCM is a new-age brand with the star wattage of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. Brand ‘GRADO’ is all set to usher in a successful new wave in the ‘Luxury Fabrics & Apparels’ industry.

GRADO caters to maximum product segments and across a range of price points; so there is something for everyone. The product positioning and price points will play an important role to increase potential for the trade - to cater to different product segments and different end-customers – thereby, increasing not only the retail width, but enriching the consumer consideration set. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and cotton.