by Priya Jadhav
Brings alive the #CinePopStar in you with a fun and exciting consumer campaign
New Delhi, January 2020: National Popcorn Day is just around the corner, a special day dedicated to every movie lover’s favourite snack! Cinépolis, India’s 1st International and the world’s 2nd largest movie theatre circuit in attendance, gears up to liven yet another year of its National Popcorn Day celebration on 19th January.
Centred around this year’s theme of, ‘Be a Cine Pop Star’, the festivities will include special screenings, popcorn offers, in-cinema engagement and a social media contest for our patrons to enjoy. Movie goers can enjoy ‘bottom less’ i.e. unlimited refills of their favourite popcorn with the Cinépolis Friends Combo of coke and popcorn on the National Popcorn Day, at select cinemas. Attractive popcorn photo-ops, games and challenges will also be organized at select flagship cinemas across India. Right from the décor to the setup, the theme of National Popcorn Day will recreate the magic and love for popcorn in our hearts.
Adding to the drama, Cinépolis is hosting a special digital contest that urges popcorn lovers to show their enthusiasm and pop moves through a fun dance contest. Patrons pop and lock to the tunes of a specially curated popcorn tune, upload the video on Instagram and get a chance to win complimentary movie vouchers. So, get your grove on and participate now!
Speaking on the occasion, Mr. Devang Sampat, Dy CEO, Cinépolis India said, “At Cinépolis, we believe in offering our patrons a cinematic experience like none other and this begins the minute they step into a Cinépolis. With popcorn being the most loved movie snack for generations, we are very excited to celebrate National Popcorn Day with splendor and fun. This is our fifth year of celebrating National Popcorn Day and honouring the importance of popcorn and movies.”
Cinépolis commenced celebrating National Popcorn Day in 2016, setting it off with a theme that is creative and peppy to the core. With each year the celebrations are made more exciting with new additions to the festivities. This time-honoured treat is available at Cinépolis multiplexes in three different variants – butter salted, cheese and caramel. So, it’s time to pop up in large numbers to celebrate this memorable day.
Spread the love this National Popcorn Day: #CinePopStar #NationalPopcornDay #CinépolisIndia
About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 386 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards.
About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. Today, it has reached a count of 6000 theatres all around the world. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.