Marathi superstar Rinku Rajguru inaugurates the multiplex
Swanky 5-screen multiplex has 1139 seats
by Priya Jadhav
Pune, January, 2020. India’s leading multiplex chain, INOX Leisure Ltd, announced the launch of its sixth multiplex in the city of Pune. INOX’s newest multiplex in Pune has come up at Elpro City Square in Pimpri-Chinchwad. The swanky multiplex accommodates a total of 1139 seats spread across 5 impressively designed auditorium. Each of the 5 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The multiplex would augment INOX’s presence in the art and culture loving city of Pune, taking the total multiplex count to 6 and screen count to 31. Thanks to a smooth and breezy approach to the lively Elpro City Square, the movie buffs in Pune are in for a spectacular movie watching experience.
The auditoria are equipped with advanced digital projection system for razor sharp visuals. In addition, the theater also offers a surround sound experience from the Dolby ATMOS system, for the guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliment the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The multiplex also offers state-of-the-art recliner seating options for a luxurious cinema viewing.
The multiplex will possess of a string of customer-friendly digital features like paper-less check-ins, touch-screen enabled ticketing and interactive food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The lively restaurant, Café Unwind, is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX has also introduced Kiddles, a bright and exciting play area for kids, amply loaded with toys, books, relevant activities and content.
Commenting on the launch, Saurabh Varma, Chief Marketing Officer, INOX Leisure Ltd said, “Our sixth multiplex in the city of Pune depicts our bonding with this lovely city. Our latest multiplex is a complete package of entertainment, excitement, comfort and delectable gourmet experience. It has the best of technology, coupled with comfort, class and convenience, and a wide range of food choices, even for the non-movie guests. With this launch, we have reiterated our focus on ensuring a wholesome experience to our patrons and creating a stronger bonding with them. We are looking forward to welcoming the cinema-lovers of Pune to city’s latest entertainment destination.”
The multiplex has been designed to offer a chic and sophisticated visual experience. The intelligent and accented use of shades of Fuchsia Pink color, aesthetically combined with Black and Gold give the multiplex a flourishing feel. The linear formations wrapping on to the wall and the ceiling, provide an intriguing sight. The larger than life video wall mounted in the lobby area, not only brings the space to life, but also activates the senses of the guests.
INOX is already operating 5 multiplexes in Pune, at Bund Garden, at Amanora Mall, at Jai Ganesh Vision Mall, Fun & Shop Mall and at Royall Heritage Mall. With this launch, INOX will expand its presence to 147 multiplexes spanning 617 screens across 68 cities in the country.