by Priya Jadhav
Mumbai. Imagine being comfortably seated on a luxurious recliner of a cinema in the warmth of a cushions and a blanket, and being served freshly prepared delicacies, which are not just delicious, but are also healthy and free of all sorts of dining guilt.
India’s leading cinema chain, INOX, has collaborated with the health and lifestyle brand SOHFIT, to launch an all new INSIGNIA SOHFIT Menu, which includes eight preparations with healthy ingredients.
SOHFIT’s 40 Day Challenge has become increasingly popular amongst health and fitness enthusiasts in Mumbai. This special menu at INSIGNIA will not only enable movie buffs to maintain the Challenge rigor but also enjoy the right food at INOX Atria and INOX Nariman Point in Mumbai starting Jan 13th until February 21st 2020
The all new INSIGNIA SOHFIT Menu includes:
TREE OF LIFE: Cauliflower Rice, Grilled Paneer, Olives, Cherry Tomatoes, Baby Spinach, Beans Sprout, Radicchio, Avocado Slices, Enoki Mushrooms and Green Beans
STIR FRIED QUINOA/BLACK RICE WITH ORIENTAL GREENS: Quinoa/Black Rice With Asparagus, Bok Choy, Chinese Cabbage, Bell Peppers, Tofu, Broccoli, Tossed In Tamari (option of black rice will be available from Jan 27th 2020)
TIAN OF ROASTED AUBERGINE, BELL PEPPERS, ZUCCHINI & COTTAGE CHEESE: Layers of Roasted & Grilled Aubergine, Zucchini, Bell Peppers & Cottage Cheese Masked with Roma Tomato Concasse
MEXICAN BURRITO BOWL: Stir Fried Quinoa, Broccoli, Roasted Corn, Zucchini Ribbons, Shiitake Mushrooms, House Made Guacamole, Salsa, Kidney Beans, Kale, Oven Roasted Sweet Potatoes & Toasted Almonds
PLATTER OF CRUDITÉS WITH DIPS : Batons of Cucumber, Celery, Carrots & Radish Served with Baba Ganoush, Guacamole & Hummus
MELANGE OF FRUITS & NUTS: Fresh Apples, kiwi, tangerine, strawberry, mulberry, pecan nuts, almonds and walnut
MAKHANA:Roasted and Tossed In Extra Virgin Olive Oil. Choose Your Seasoning from Pink Salt & Black Pepper or Smoky Barbeque
EDAMAME: Crunchy green soy pods steamed to perfection, tossed with lime juice & pink salt, served with Tamari
The all new INSIGNIA SOHFIT Menu will be served at INOX INSIGNIA at Atria Mall as well as CR2 Mall at Nariman Point in Mumbai. The new menu will complement the existing INSIGNIA menus at the two multiplexes.
Speaking on the occasion, Dinesh Hariharan, Deputy Vice President – F&B Operations, INOX Leisure Ltd said, “At INOX, Food forms an extremely important part of our Experience strategy, and we have always innovated to delight our patrons with new concepts, new cuisines and new menu options. With the launch of the INSIGNIA SOHFIT Menu, we are adding new dimensions to our health food offerings. Patrons of our multiplexes at Atria Mall Worli and CR2 Mall Nariman Point will now have the comfort of enjoying guilt-free meals in the luxurious comfort of INSIGNIA auditoria.”
The introduction of the new menu is a part of the launch of SOHFIT’s #theSOHFIT40daychallenge which begins on 13th January, 2020. The Challenge combines fitness, clean eating and accountability along with expert online coaching for 40 days. Speaking about the association with INOX, Sohrab Khushrushahi, Founder – SOHFIT added, “#THESOHFIT40DAYCHALLENGE combines exercise, clean eating and expert coaching for 40 days. Our goal for the Challenge is to give people an opportunity to kick-start a healthier lifestyle as we do not see the Challenge as a short-term weight loss plan. Instead, we see this as a new beginning. The workouts for the Challenge are designed to test you, but it is about determination, discipline and dedication to the cause, more so than athletic ability. We are grateful to INOX INSIGNIA’s F&B team for introducing the INSIGNIA SOHFIT Menu, which would further propagate the fact that eating right is also a massive step towards a healthy life. We would like to invite the movie lovers of Mumbai to come and experience guilt-free dining along with the luxurious INSIGNIA experience.”