Axalta India Launches Next Generation Waterborne Technology Cromax® Pro

Axalta India Launches Next Generation Waterborne Technology Cromax^® Pro

Environmentally responsibleCromaxPro’s enhanced productivity boosts market leadership in India

Mumbai, March,2014–Axalta Coating Systems, a leading global supplier of liquid and powder coatings, today introduced its next generation waterborne basecoatCromax^® Proin India. CromaxProfeatures advanced waterborne automotivecoating technology that enhances productivity andhelps to decrease the autoindustry’s overall environmental footprint, facilitating the sustainable development of India’s automotive industry. Cromax Pro also increases productivity in the refinish body shop. The launch of Cromax Pro reflectsAxalta’s commitment to expand its business in India and demonstrates the company’s desire to continue to provide resources to help its customers improve their business.

As a waterborne coating, CromaxPro produces loweredemissions of volatile organic compounds(VOCs) andsatisfiesEuropean and North American environmental regulations. Two attributes of Cromax Pro enhance productivity. Cromax Prouses awet-on-wet application that can be applied more quickly than products that require a “flash” to dry between coats. The product’s high coverage formulationsystem requires only one and a half coats for full coverage which translates into faster refinish cycle time in the body shop. This innovative process enablesbodyshops to coat vehicles quickly with excellent results.

“We understand that the world is shifting to embrace a more sustainable industrial model, and we are committed to building on our legacy as coating leaders andadvancing our industry’s transformation to offersustainable solutions,” explained Axalta Chairman and CEO Charles Shaver, who will be in India at the time of the launch.  “Our recent investments in Germany, China, and Brazil to expand our waterborne production are intended to support our OEM customers who wish to add waterborne lines in their paint shops and our refinish customers who seek increased productivity.”

The need for sustainable products that help protect communities and meet international environmental standards accompanies the growth of India’s automobile industry.Sobers Sethi, Axalta Asia Pacific Vice President, explained, “Our new product addresses our customers’ needs – high performance, increasingly productive and water-based coatings. India is one of our priority markets in Asia Pacific and we are constantly seeking new ways to support our customers in the regionthroughlocal manufacturing and R&D.The introduction of Cromax Pro inIndia is a demonstration of our intent to develop sustainable solutions that offer our customers productive andenvironmentally responsibleoptions for their refinish bodyshops.”

As a high-technology coatings company backed by more than 145 years of product innovation, Axaltaaims to deliver exciting colors and solutions to meet the challenges of a changing world in the refinishsegment.Cromax Pro comes with a complete tint range and color formulas that are designed to offer excellent color accuracy for the most demanding refinishers.Available in Europe, North Americaand many countries in Asia,Cromax Pro strives to provide Indian bodyshops with a productiverepair system that reliably deliversthe right color on every vehicle,every time.Axalta’s customer-focused philosophy is further exemplified by its cutting-edge color tools,which provide customers with technology that offers fast and easy access to color formulas and perfect color match.

Axalta India has a growingnetwork of over 400 distributors and over 1,200 body-shops supported byoffices and regional training centers in Mumbai, Gurgaon, Kolkata,and Bangalore, and local manufacturing capabilities at its Baroda Savli plant. Axalta India has received multiple awards from customersfor excellent performance and service commitment over the last decade, highlighting its commitment to leading the industry in service and innovation.