Happydent gives you a reason to Smile today!
by Suman Gupta
We’ve all experienced how
contagious smiles can be. Happydent is translating this into an initiative that
will actually be spreading smiles. Happydent is teaming up with the Smile
Foundation, an NGO that works with underprivileged children, for a new campaign
called ‘Happydent Smile Please’. The campaign will be promoted on social media
inviting audiences to participate by sharing a smiling selfie or a message on
the websitewww.happydentsmileplease.com. Happydent will be contributing Rs 5 to
the Smile Foundation for every valid entry received and hopes to add up to Rs 5
lakhs through the initiative.
The funds will be used by
Smile Foundation for its ‘Mission Education’ which is committed to providing
basic education and healthcare to underprivileged children. The Smile
Foundation believes that whether you are addressing healthcare, poverty,
population control, unemployment or human rights, there's no better place to
start than in the corridors of education.
This campaign is part of
Perfetti Van Melle India’s commitment to engage with the communities it
operates in and give back to them. In a statement Munir Lamba, Associate
Category Director said, “We are extremely happy to be partnering with the Smile
Foundation for this initiative. The noble cause is completely in sync with the
benefit offering of Happydent which is Sparkling Smiles. We look forward to
enthusiastic participation from all across the country”
About Happydent
About Perfetti Van Melle
India Pvt Ltd.
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