Pizza Hut launches Triple Treat Box in an exclusive partnership with foodpanda

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by Suman Gupta
INDIA, December 2016: foodpanda, India’s largest online food ordering platform today kickstarted the festive season with the exclusive launch of Pizza Hut’s Triple Treat Box. Available only through online ordering, the Triple Treat Box would come loaded with choicest Medium Pan pizzas and sides in an exciting festive packaging.
Priced at INR 599 for vegetarians and INR 699 for a non-vegetarian pack, Pizza Hut’s Triple Treat Box is available on foodpanda from 20th December, 2016. The special pack can be ordered online across India. Going by the wave of demonetisation in the country, customers would be able to order this assortment through both mediums of payment- online and COD.
                                                                                       
On the partnership, Gagan Arora, CMO, foodpanda said, “We are thrilled to be the exclusive partner for the launch of triple treat box by Pizza Hut. We always strive to bring in exclusive product offerings for our customers that help us enhance our services and boost customer loyalty and retention. This partnership is another step in strengthening our brand position as the largest food ordering network in the country and we are more than happy to have Pizza Hut, the world’s largest Pizza company on board with us for this new product launch.”
Prashant Gaur, CMO, Pizza Hut India said, “We are pleased to have formed this partnership with foodpanda. The Triple Treat Box is a special treat for our customers who are gearing up for Christmas and New Year’s eve. Our customers can enjoy Pizza Hut’s Triple Treat Box which is a delight this festive season and will be up for sale exclusively on foodpanda andpizzahut.co.in.” 
foodpanda has witnessed approximately 800% growth in revenues in FY 15-16. The company earned a revenue of 37.81 crores in FY 15-16 compared to 4.7 crores in FY 14-15. The company has seen a 40-50% spike in the order numbers during the demonetisation phase which is further strengthened the brand presence for the company.
About foodpanda:
foodpanda makes the process of ordering food for delivery fuss-free, fast and fun. With menus from 12000+ restaurants across 200+ cities in India available on its cutting edge app & website, foodpanda, along with its partner brands Tastykhana.in & JustEat.in, is helping people discover and order great food every day.
About Pizza Hut:
Pizza Hut, the world’s leading affordable casual dining and delivery restaurant brand, has been present in India for 20 years. It made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant chain to pioneer this category. The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pastas, desserts and beverages. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 11 years in a row. Pizza Hut was recently awarded with “Food Service Retailer Of The Year 2016” by Franchise India. With over 70,000 footfalls per day across all its restaurants, Pizza Hut is the perfect place to celebrate any occasion in life, small or big.
Pizza Hut with presence in over 100 countries is one of the flagship brands of Yum! Brands Inc. which also has KFC and Taco Bell under its umbrella

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