The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society
by Priya Jadhav
Artistic Gymnast, Olympian, Khel Ratna Awardee)
The video series, conceptualized and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms.
When it comes to campaigns, Haier has always displayed originality and innovation in its overall conceptualization and communication. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles.