“Great ideas can lead to effective solutions”, shared Ms. Ayshwarya Sharma with the students of Visual Communication Design at WWI
Mumbai, November 22nd, 2019: Whistling Woods
International (WWI) School of Design hosted a session with Ms. Ayshwarya
Sharma, Brand Strategy Partner- Apollo 11, Leo Burnett, Mumbai for the Visual
Communication Design (VCD) students. The interactive session witnessed a deep
delve into the world of advertising with live examples and impromptu exercises
that helped establish a considerable understanding of the domain.
After a round of initial introductions, Ms. Ayshwarya
Sharma started the session with the basics of advertising and explained the
various nuances of the field. She took to explain the enthusiastic students the
evolving world of advertising through innovative TVCs.
Discussing a few interesting advertisings campaigns by
IBM, Whisper, Pay Phone Bank and Volvo with the students, Ms. Ayshwara Sharma
elaborated on how these ideas created impact. She explained how the effective
communication solutions have struck a chord with the audience and contributed
to the effectiveness of the campaign by addressing the problem at large. She even
advised the students to think outside the box and conducted an activity to help
them understand the concept better.
While sharing tips with the captivated students, Ms.
Ayshwarya Sharma suggested that to make effective communication, one must align
their thoughts to observe the problem, gain insight on
the concept, connect the idea with the brand, and
finally execute the plan.
As the event concluded, Ms. Ayshwarya Sharma was
thanked for her valuable inputs amidst the applause of an appreciative audience.
About
Whistling Woods International: Whistling Woods
International (WWI) is Asia’s premier Film, Communication, and Creative Arts
Institute. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI is
one of the largest and best media institutes in the country. ‘The Hollywood
Reporter’ has rated Whistling Woods International as one of the Ten Best Film
Schools in the world in 2014, 2013 & 2010. WWI offers courses that vary in
duration from 1 year to 4 years catering to all major verticals of the Media
& Entertainment industry, namely Acting, Animation, Cinematography,
Direction, Editing, Game Design, Music, Producing, Production Design,
Screenwriting, Sound, Visual Effects, Media Management.
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